iLeads.com Blog: business

Turbocharge Your Blog Performance with Old Content

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" width="320" /></a></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look
at the old blog posts as a valuable resource rather than as something not
likely to see the light of day again. Old content can be a real goldmine of
ideas which can turbocharge your blog’s performance and reduce the stress of
periodically dishing out new content.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Some loyal readers might have missed a
blog post because it faded into obscurity behind more recent entries. It might
not occur to them to read back through older archives. </span></span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Refurbishing your content and
republishing it will help you get past the content generation hassles and help
you reach the readers who might have missed past posts. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You obviously don’t want to update the
date and publish old posts as they are. Here are some suggestions for
maximizing value of existing content:<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Update dated content: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Say you’re working in an industry where algorithm
changes and new strategies are a way of life. Your popular one year old blog
post regarding industrial best practices might not be absolutely relevant
today. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You can go back to such posts, update
them according to the current scenario and then republish. It’s a win-win
because your audience gets great new content and you’ve not had to struggle
with a new idea.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Take the concept further: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Adding a 'Part II'
to a blog is another great<a href="https://www.blogger.com/null" name="_GoBack"></a> concept. You can include
additional information about the topic discussed and even express a change of
view if it’s happened. You can give a back reference to your earlier post or
create </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">a separate post addressing
a fresh perspective.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">When you link an old post to a
"Part II" post, you get traffic for both entries and your entire
readership benefits. To use one idea for multiple posts, you could consider
creating a neatly laid out guide with multiple chapters.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Create link roundups: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Sharing old posts using link roundups is a
popular blogging technique. You can use this to showcase relevant, interesting,
or fun links from all over. This outreach tool allows you to connect with the owners
of other sites and your audience will perceive you as an industry expert. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Make sure don't lose your own traffic
to outside links. Including a section titled, "Posts You Might Have
Missed" at the bottom of the roundup can give your earlier posts some
deserving attention and keep people longer on your site.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Reference past posts on social media: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Though this </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">won’t add to your blog's content per se, it
can help you maximize value of already published content.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You could mark out a day of the week
to promote your blog content on your social channels. For example, you could
post something like a "Throwback Thursday" message regularly on your
social platforms to link to previous blog articles. This provides value to
social followers and prevents your profiles from appearing too
self-promotional.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Change your content formats: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">You can use various content formats for
getting maximum value out of articles already written. For example, an interesting
and well received blog post can be turned into a cool video. You could even put
together a handful of posts on related topics into a free e-book on your site. Or
you could share the e-book in exchange for signing up for a newsletter or sell
it for improving the site's bottom line. <o:p></o:p></span></span></div>

Turbocharge Your Blog Performance with Old Content

Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look at the o...

Improving Your Lead Generation Campaign

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9koxyR-7xcbnm6MS3-Cs4eiOwSUmCfNnGQ2d3zoA9TzrHgICOiRtAvEBOz_HZqhrBc34JvAOG7OlAmFv0NjgOvf83VFQcrEzwlXHmfbMljCk3au8jpkaicKWykgkkfNli3FbfuXsHfdA/s1600/Improving+Your+Lead+Generation+Campaign.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9koxyR-7xcbnm6MS3-Cs4eiOwSUmCfNnGQ2d3zoA9TzrHgICOiRtAvEBOz_HZqhrBc34JvAOG7OlAmFv0NjgOvf83VFQcrEzwlXHmfbMljCk3au8jpkaicKWykgkkfNli3FbfuXsHfdA/s1600/Improving+Your+Lead+Generation+Campaign.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">Promoting your brand and services involves an innovative lead
generation campaign that generates targeted traffic to your website. The goal,
of course, is to bring in more business for your company. Not only do you want
traffic, you want website traffic to convert into leads. </span></div>
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<span style="font-family: Calibri;">A successful lead generation campaign is created around a mining of
customer profiles and a clear knowledge of customers’ buying behavior. You want
to address potential clients in a personalized way that best serves their
needs.</span></div>
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<span style="font-family: Calibri;">Here are some effective ways to improve your lead generation campaign:</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Optimize your website.</b> When people
visit your site, they want to know how it can help them with their needs and
solve their problems. It’s a fact that visitors leave a site within ten seconds
if they don’t find anything of value to them and/or if the website is difficult
to navigate. </span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Create free giveaways.</b> You
can gain valuable contact information for a great number of leads when you
offer free giveaways and promotions. </span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Offer white pages. </b>You can
generate a good number of leads by offering white pages with valuable information
for a limited time. You can also do the same with eBooks.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Focus on content.</b> Beefing up
your content can do wonders for your lead generation campaign. Regular posting on
social media channels can quickly generate an audience that can quickly grow.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Understand your lead.</b> In
order to serve customers’ needs, you must first know what they want. With a
clear understanding of what prospects want, you can target them with content
and incentives so that they will buy your product or services</span><span lang="EN" style="color: #444444; font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-ansi-language: EN;">.</span></div>
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<span style="font-family: Calibri;">Lead generation is an important part of any type of business. Let’s
face it: Your business cannot survive without leads. Sprucing up your lead
generation campaign can bring a constant stream of valuable leads that can make
all the difference in your business.</span></div>
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<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">LeadXL provides accurate, actionable information and analysis,
resulting in increased conversion of leads from ALL sources. Lead XL was built
for lenders following a clear path to success: Analyze. Revive. Enhance.
Contact </span><a href="http://www.leadxl.co/"><span style="color: blue; font-family: Calibri;">Lead XL</span></a><span style="font-family: Calibri;"> today!</span></div>

Improving Your Lead Generation Campaign

Promoting your brand and services involves an innovative lead generation campaign that generates targeted traffic to your website. The...

Mobile Devices and Homebuying

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiJmtNHbOOcSru17sITFEtx3pUJv02qvMVmqloTn99NgQaVFRmv88KkRXixC5HWKUcKCDNweO0VOem_NFWddIDGnvRhMjnuMH2s2JNZhSADbECDNaNyj470LxwdC9_ee4Lk8ma_0EyWAA/s1600/Mobile+Devices+and+Homebuying.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiJmtNHbOOcSru17sITFEtx3pUJv02qvMVmqloTn99NgQaVFRmv88KkRXixC5HWKUcKCDNweO0VOem_NFWddIDGnvRhMjnuMH2s2JNZhSADbECDNaNyj470LxwdC9_ee4Lk8ma_0EyWAA/s1600/Mobile+Devices+and+Homebuying.jpg" width="214" /></a></div>
<span style="font-family: Calibri;">Technology is
advancing at speeds that are hard to keep up with. It was only a few years ago
that cell phones were used mainly for calling and texting. Now smartphones are
carried by nearly everyone and the millennial generation is completing
everything online. This is causing companies to rethink how they do business on
the internet.</span><br />
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<span style="font-family: Calibri;">Today many
functions that previously required face to face contact can now be done online.
This includes completing research, paying bills, making purchases and even
watching TV and movies. With the increased comfort level to online service it
is impacting the home buying process as well.</span></div>
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<span style="font-family: Calibri;">Buyers expect to
be able to search for home, view photos and videos of the property before ever
taking a drive by the potential listing. This is changing the face of real
estate. It is increasing important to provide high quality photographs and
videos that accurately depict a home. Written descriptions need to include all
the information the buyer needs to make a decision. Listings with little
information can easily be passed up for lack of data.</span></div>
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<span style="font-family: Calibri;">Buyers are also
looking to the internet for home financing. They can get quotes, search for
lenders and even apply online, without ever sitting down with a lender. This creates
a challenge for lenders because the home buying process is not as
straightforward as buying a pair of shoes. </span></div>
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<span style="font-family: Calibri;">Yet in the 24/7
world we live in today, buyers often are not taking the time to personally meet
with lenders. This means that in order to win buyers business, lenders must
focus on providing strong web pages with useful content. It becomes essential
to “sell” the home buyer on your services through the website. If the company
fails to do that, buyers will seek mortgages elsewhere. Getting buyers to see
you as a resource, rather than just a price quote is essential to winning
quality clients.</span></div>
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<span style="font-family: Calibri;">The millennial
generation is very comfortable making all decisions based on information found
online. In order to attract and compete in this market, a strong internet
presence becomes essential. Educating consumers so they see you as an industry
authority becomes as important as loan pricing. Buyers need to trust their real
estate agent and their lender. Reaching out and building trust through a
website is going to become even more critical to winning customers, as
physically showing homes and meeting with clients.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;"><span class="fblongblurb">Get your share of the $1.5 trillion in Adjustable Rate
Mortgages scheduled to reset this year! </span>Imagine having up to a 20%
funding rate at a low, cost effective price per lead! With our ARM plus leads,
you can. Get in touch with </span><a href="http://www.armsource.com/"><span style="color: blue; font-family: Calibri;">ARM Source</span></a><span style="font-family: Calibri;">
today!</span></div>
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<o:p><span style="font-family: Calibri;"> </span></o:p></div>

Mobile Devices and Homebuying

Technology is advancing at speeds that are hard to keep up with. It was only a few years ago that cell phones were used mainly for calling...

Big Data and Lending: What’s the Connection?

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhozDqc9pQ_58-1klOFNXA-wHluJZCvA6nJxJYKkobVs7WyIZijL_HDoxDPunsINuGcvElCJWxwFaiQnHrm1G27cfjnV-PSHmvDp9CbImamKm8rpJ1AyjdmwR0gV0ABmYLgqgtBQazbbLU/s1600/Big+Data+and+Lending+What%E2%80%99s+the+Connection.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhozDqc9pQ_58-1klOFNXA-wHluJZCvA6nJxJYKkobVs7WyIZijL_HDoxDPunsINuGcvElCJWxwFaiQnHrm1G27cfjnV-PSHmvDp9CbImamKm8rpJ1AyjdmwR0gV0ABmYLgqgtBQazbbLU/s1600/Big+Data+and+Lending+What%E2%80%99s+the+Connection.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">Yes, credit scores are still important for borrowing but
there is more to data being used in the lending marketplace. Lately, there has
been an outburst of digital information. A large portion of it can be saved,
retrieved, collected, and analyzed for discovering consumer behaviors. This is
the reason behind the resurgent optimism in small lending, especially for
smaller businesses.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Big Data Helps
Discover Credit-worthy Businesses/Populations</span></b></div>
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<span style="font-family: Calibri;">Every bit of data, from social media updates to the options
made across online discount channels, is saved somewhere. Finding such data
storage resources isn’t difficult. Similarly, there is more to credit history
now with credit card transactions being executed online, complete with email
confirmations delivered straight to the inbox. Digital cash flow can tell much
more than just credit score. It can be tracked over a period to assess whether
a previously defaulted lender is now capable to pay for small loans. This might
be understood as the predictive nature of big data analysis but it can be very
accurate. Just like Google algorithms, data analysis uses small sets of
information. Search results of data analysis help to calculate the credit
worthiness of a potential borrower.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Big Data Stimulates
Lending</span></b></div>
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<span style="font-family: Calibri;">Small businesses have traditionally struggled to borrow
regularly from banks, particularly short term loans. As banks became more
reserved about small business lending after 2008, non-banking lending came to
the rescue. Today, business loans are being provided by lending institutions
that are ready to lend in a more data driven way. For instance, a small
business selling cosmetics is most likely to have a social media presence. This
means interacting with consumers frequently. This is like a digital footprint
that lenders using big data can find. Online consumer reviews or public records
that highlight a small business are no longer out of reach. This data is used
to assess risk when issuing a small business loan.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Dynamics of Small
Business Lending</span></b></div>
<div class="MsoNormal" style="line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">There can be some individual parameters that cannot be weaved
into the intricate data structuring associated with big data. Such data might
remain outside the domain of big data but it can be considered after data
analysis has helped to comprehensively understand the degree of risk involved.
Businesses can have very different credit profiles and margins. This is often
affected by local regulations, unique geographies, and political environment.
Same parameters for cash flow cannot be used across different type of
businesses. Some businesses have a limited business history while some boast of
years of functioning with limited profits. Similarly, transactions can vary
immensely depending upon the business model employed. Thus, different data inspired
parameters need to be established across different lending landscapes.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Why You Should
Consider Big Data Professionals</span></b></div>
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<span style="font-family: Calibri;">To collect such data from the web; save it, harvest it, and
make it relevant for future decisions businesses need big data specialists.
These are vendors who can stream through overwhelming volumes of data and
translate it into easy to understand, usable form. Reports submitted from the
analytical team inspire management decisions to approve/decline a loan. The
entire process might take a week or a month, depending upon the big data
capabilities of the lending authority.</span></div>

Big Data and Lending: What’s the Connection?

Yes, credit scores are still important for borrowing but there is more to data being used in the lending marketplace. Lately, there has ...

Social Media Lessons from Comedians

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD4e67Bma7O3bPzcxxubT3-xvGvi0RY1c-xerXP61076IAyRFzhZfTbzFMPbIBrmxSG8jI9eZTgUiApy0BUBRfKbi9-iODW0hzhg320pLvUIF4q6E1x_yJiY8vozy4iwUydEF_StIGBPc/s1600/Social+Media+Lessons+from+Comedians.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgD4e67Bma7O3bPzcxxubT3-xvGvi0RY1c-xerXP61076IAyRFzhZfTbzFMPbIBrmxSG8jI9eZTgUiApy0BUBRfKbi9-iODW0hzhg320pLvUIF4q6E1x_yJiY8vozy4iwUydEF_StIGBPc/s1600/Social+Media+Lessons+from+Comedians.jpg" width="320" /></a></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Today comedians are
using social media spaces better than many small businesses. They realize that
maintaining customer loyalty is no laughing matter. They know they can get
ahead faster if they take social media seriously. </span><br />
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Many comedians have
graduated from being mere stand-up artists to successful online entrepreneurs
making millions along the way. So, what's their success manta? </span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Good comedians
understand their audiences and try to give them what they’re looking for. They
look for maintenance of loyalty, rather than attempting to please <em><span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">everyone</span></em>. To them loyalty is often more important than
mere numbers. They focus on providing engagement, entertainment, and fresh
content for caring audiences; and loyal fans keep coming back for more.<o:p></o:p></span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The following lessons
from successful comedians can help you in a big way:</span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<strong><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: #333333;">1. Humor is the key. </span></span></strong><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The best way to build
trust, establish relationships, and get your presence valued by customers is by
making them laugh.</span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Since skilled comedians
think actively, they’re well aware of the needs of the audience. They know the
sequence of jokes in their routines and don’t look for audience guidance.
Similarly, brands need to understand the customer requirements through a study
of thinking patterns and reactions to marketing approaches.<o:p></o:p></span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: #333333;"><strong>2. Get to the point. </strong>Honesty
is the bottom line when it<strong> </strong></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">comes to relationship building. Even when the topics
are taboo, comedians cut to the chase and speak out what’s on everyone’s mind.<o:p></o:p></span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Because online ratings
and reviews are from real people, they’re trusted— whether they’re good <em><span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">or </span></em>bad. While customers might feel uncomfortable
telling you what they find lacking in your product, recognizing your own
shortcomings relieves them from awkwardness and saves you from listening to
complaints. Acknowledging imperfections humanizes your brand and ultimately
drives sales.<o:p></o:p></span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<strong><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: #333333;">3. Be interesting. 
</span></span></strong><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: #333333;">Many </span>comedians are
very tactical regarding self-promotion on social media. Their fans follow them,
keeping entertainment as the focus, rather than links. Big-time comedians with
their own TV shows have Twitter accounts for each of their shows. <o:p></o:p></span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Human interaction is
what people look for on social media. The way in which you use social media
should be based on what your customers might find interesting. Ask yourself
whether <em><span style="font-family: "Calibri","sans-serif"; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">you </span></em>would like to engage with mundane
posts or basic banner ads. If you keep customers entertained, you’ll be able to
keep them engaged.<o:p></o:p></span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: #333333;"><strong>4. Maintain freshness. </strong>Any
joke gets stale when repeated over and over again. So if<strong> </strong></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">you’ve discovered
something that works, understand that it will not work forever. Like a good
joke, your content might get stale too.</span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Since your audience
comprises of social followers, make sure to give them a great show. Experiment
with what clicks and what doesn’t. Using a standard tone and approach is fine
as long your brand’s voice is clear. Then you can create and fine-tune the content
which represents that voice appropriately. </span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<strong><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><span style="color: #333333;">5. Use a direct
approach. </span></span></strong><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Comedians use
social media to directly interact with fans. They know that when fans get what
they’re looking for, business booms. </span></div>
<br />
<div style="background: white; margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Your customers should
not have to run an obstacle race for making a simple purchase. A straight
forward process with direct interaction will work wonders. Steps like forcing membership
or Facebook likes before paying are put offs and likely to turn fans away.<o:p></o:p></span></div>

Social Media Lessons from Comedians

Today comedians are using social media spaces better than many small businesses. They realize that maintaining customer loyalty is no laug...

The Power of Social Media Marketing for Your Business

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPf7ACEkTEOwvlkol8mNzX5H1e8i79TEc-i40JehuGYSxGKTFoMEcvl-ed-TL2ultXZgNiLsABrR71c1TJiqbS7tnlbLf5YBLFs74G_gyQ2bZ8IdKqQbPxhQS3P7gBq6QSUXUjsqVMyGQ/s1600/The+Power+of+Social+Media+Marketing+for+Your+Business.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPf7ACEkTEOwvlkol8mNzX5H1e8i79TEc-i40JehuGYSxGKTFoMEcvl-ed-TL2ultXZgNiLsABrR71c1TJiqbS7tnlbLf5YBLFs74G_gyQ2bZ8IdKqQbPxhQS3P7gBq6QSUXUjsqVMyGQ/s1600/The+Power+of+Social+Media+Marketing+for+Your+Business.png" width="320" /></a></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">If you’re not Facebooking, blogging, or Tweeting, your
business is missing out! It’s a fact that promoting your business nowadays
depends a great deal on social media. It doesn’t matter how big or small the
business is because they social media is one of the best ways to connect to
current and potential clients. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Ten years ago, things were different in the marketing world.
Businesses relied on print advertisements and television commercials to spread
the word about their services and products. Today, social media has
revolutionized marketing and lead generation for brands in almost every
industry.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">It makes sense to utilize social media marketing because
the benefits are so substantial. Businesses that don’t use social marketing are
truly missing out because they are essentially giving away sales and exposure. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Here are some of the amazing benefits of social media
marketing:</span></div>
<div class="MsoListParagraphCxSpFirst" style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">More business exposure</span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Increase in lead generation</span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">New business partnerships</span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Increased traffic</span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Rise in search engine rankings</span></div>
<br />
<div class="MsoListParagraphCxSpMiddle" style="line-height: normal; margin: 0in 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Reduced marketing expenses</span></div>
<br />
<div class="MsoListParagraphCxSpLast" style="line-height: normal; margin: 0in 0in 10pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Stronger client relationships</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">You might think that it takes hours to utilize social media
marketing, but it really only takes a little time out of your day. If you use
it effectively and simply, you can successfully rely on this type of marketing
and lead generation to have a major impact on sales and the number of clients. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The following tips should help you utilize social media marketing
to your advantage:</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Post engaging,
useful content.</b> If readers aren’t interested in your blog posts because the
content is boring and irrelevant to them, they more than likely won’t visit
again. Engaging articles chock full of great information that is useful to
potential customers is key. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Post regularly.</b>
Be sure to have a precise posting schedule and stick to it. You could lose
visitors because your Tweets and Facebook updates are long outdated. Consistent
posting will gain followers who regularly count on your posts.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Acknowledge and
respond to all who comment. </b>You should reply to all comments your followers
post, whether they are positive or negative. After all, they took the time to
type out their opinions or advice, and so should you.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Avoid being overly
promotional.</b> Rather than thrust your brand in visitors’ faces outright, you
can use subtle techniques to make your social media presence known.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Keep up on other
blogs.</b> Follow your thought leaders and comment on their blogs to make your
presence known and to keep on the latest news in your particular industry.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Measure your
results.</b> You can make this easier by incorporating a call to action and
tracking indicators that show your progress on your objectives.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">With a little time and effort, you can effectively utilize
social media marketing to your advantage. It takes a few hours per week, and it
is well worth the effort!</span></div>

The Power of Social Media Marketing for Your Business

If you’re not Facebooking, blogging, or Tweeting, your business is missing out! It’s a fact that promoting your business nowadays depe...

Is Your PPC Budget Being Properly Utilized?

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx-rn0o5THwAA4NA1JmhAh11O-8t9dfK6yhPz1lH25UUjOv_MukdjjZmtM1LgT2Xmii2h65bdtFHYCRPlx7CFWiTejPnyXi9MKrT6fG96PaUg61PWK1nP_eH9vptpQ-GRtJYtGQzn2Nno/s1600/Is+Your+PPC+Budget+Being+Properly+Utilized.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx-rn0o5THwAA4NA1JmhAh11O-8t9dfK6yhPz1lH25UUjOv_MukdjjZmtM1LgT2Xmii2h65bdtFHYCRPlx7CFWiTejPnyXi9MKrT6fG96PaUg61PWK1nP_eH9vptpQ-GRtJYtGQzn2Nno/s1600/Is+Your+PPC+Budget+Being+Properly+Utilized.jpg" width="320" /></a></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Small business advertisers spend a substantial amount on PPC each month.
According to a recent study; on an average, 25% of the amount spent proves to
be a waste. The study was based on about 500 Google AdWords accounts of small
and medium sized businesses.</span><br />
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The conductors of the study listed a number of reasons for the missed
opportunities and wasted spending. Some of them are as follows:<o:p></o:p></span></div>
<br />
<div align="left" class="MsoListParagraphCxSpFirst" style="background: white; line-height: normal; margin: 0in 0in 0pt 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 0in; text-align: left; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Poor selection of keywords i.e. keywords
not really related to the business<o:p></o:p></span></div>
<br />
<div align="left" class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin: 0in 0in 0pt 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 0in; text-align: left; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Clicks occurring outside the target
market<o:p></o:p></span></div>
<br />
<div align="left" class="MsoListParagraphCxSpMiddle" style="background: white; line-height: normal; margin: 0in 0in 0pt 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo1; tab-stops: list 0in; text-align: left; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Less than optimal quality score and ad
relevancy<o:p></o:p></span></div>
<br />
<div align="left" class="MsoListParagraphCxSpLast" style="background: white; line-height: normal; margin: 0in 0in 0pt 0.25in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-align: left; text-indent: -0.25in;">
<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Insufficient time or expertise for PPC
performance optimization</span><br />
<span style="font-family: Calibri;"></span> </div>
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The study considered the results of AdWords advertisers who had static
budgets over varying time periods. It listed the primary high-impact areas that
PPC optimization of small and medium businesses should focus on. <o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Spend a few minutes every week for optimization<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">According to the study, about 53% of small and medium business
advertisers went in for ad optimization just once every quarter. As little as
1% did weekly ad optimization.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The PPC advertising space is dynamic and constantly evolving. You simply
cannot afford to sit still while your competitors are optimizing; you're going
to be left way behind.<o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Hunt for the best keywords<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">In order to have low costs per click, a larger number of qualified
clicks and lesser competition, long-tail keywords are the way to go. In spite
of this, almost one fourth of small and medium business advertisers solely
depend upon broad match keywords. One fifth of them do not use even one
negative keyword.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If you use all the available AdWords features, your keyword research will
be smarter and you’ll be able to get more cost-effective and better targeted terms.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Improve relevancy of ads<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">When relevance improves, your quality score and CTR
(click through rate) also improves. It was reported that businesses having
lower quality scores had an increase of up to 400% in their cost-per-click and that
of 64% in the cost per action.<o:p></o:p></span></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">By improving relevancy via tighter and better targeted copy, advertisers
can increase the quality score. The study showed that when this score approached
10, the CPC of advertisers fell by 50% on an average.<o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Create awesome landing pages<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">We’ve seen many small businesses lose out because they don’t have killer
landing pages. The study showed that above 25% accounts direct their entire PPC
traffic to a common landing page and 20% direct it straight to the homepage.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">It was also reported that not even 50% of landing pages of small
businesses had conversion tracking. This is truly required<a href="https://www.blogger.com/null" name="_GoBack"></a>
not only to get the right visitors but to also convert them and gauge the
effectiveness of your entire campaign.<o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Consider mobile best practices for PPC<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">A call extension facility on campaigns can result in 10% increased CTR.
In spite of this, not many small and medium business advertisers offer it. The
study showed that only 1 in every 20 had call extension set ups on their
campaigns.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">People today spend almost 141 minutes each day on their mobile devices
and advertisers looking to maximize their ROI must put optimization for mobile on
priority. This is all the more important for small and local businesses which
have customers searching for their services on the fly.<o:p></o:p></span></div>

Is Your PPC Budget Being Properly Utilized?

Small business advertisers spend a substantial amount on PPC each month. According to a recent study; on an average, 25% of the amount spe...

Suggestions for Sharing on Google Plus

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJg8mqZg7oTmXUP5mj-OHtUEFBjOQlrPy1KFtTvriJ1ZtLIKQ2qKw01f1z1I_VG3RDApiB2R9nuKNxuIXqNRVqNXzV_B4ZsGFT-WJxS_iUSaGiZ_JwdnqtZkj6-qNcucuELwgLcGrmtOg/s1600/Suggestions+for+Sharing+on+Google+Plus.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJg8mqZg7oTmXUP5mj-OHtUEFBjOQlrPy1KFtTvriJ1ZtLIKQ2qKw01f1z1I_VG3RDApiB2R9nuKNxuIXqNRVqNXzV_B4ZsGFT-WJxS_iUSaGiZ_JwdnqtZkj6-qNcucuELwgLcGrmtOg/s1600/Suggestions+for+Sharing+on+Google+Plus.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You may have your hands full with Twitter and
Facebook, but you need to take notice of Google Plus too. This social
networking giant is fast gaining traction and can help improve your search
rankings in a big way. You can gain hugely by joining the Google Plus bandwagon
for your business or startup.<o:p></o:p></span></span><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If you’re not sure regarding what to share, here
are some tips about things that are generally appreciated on Google Plus:</span></span><br />
<span style="font-family: Calibri;"></span><br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Industry links and articles
<o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Every industry or niche most likely has a market hungry for related
information and tidbits. If your links and articles are nicely informative,
compelling, and entertaining, you stand better chances of getting them shared. Try to understand your followers and figure out the stories they
tend to share. This will give you an indication of what they are interested in.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Questions <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The best way to bridge the gap between what followers want and what
you’re posting is by asking questions. These questions must be ones that bring
out useful responses. An example of a good question would be “What annoys you
the most when it comes to (<i style="mso-bidi-font-style: normal;">your line of
business</i>)?”Answers to such questions will be informative and you’ll be able
to understand your fans better.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Photos <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Everyone loves good photography. Select some photos suitable for
your niche and industry. Strikingly awesome digital pictures will help you get
responses from your fans. Sometimes even wacky or silly photos can do the trick
best. Keep experimenting to find out what gives you good results.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Videos <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Using videos, you can achieve much more than you can with ordinary
text. Videos are extremely popular because they help in the visualization of
stories and make concepts super clear. What are appropriate videos to share?
You could try making your own and sharing them on Google Plus. Optionally, you
can share interesting videos related to your niche which others have made. Make
sure to include a small snippet to accompany the video as part of your update
so others know the reasons you want them to watch and possible benefits they’ll
get.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Quotes <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">A well thought out quote can motivate, inspire, and provoke strong
emotions. We have seen that quotes generally score well on most major social
networking platforms like Facebook, Twitter, and Pinterest. Google Plus is much
the same - a great quote put forth at an appropriate time will probably be well
received and your followers might even share them. There’s no dearth of quotes
online. You’ll get all types of quotes on various quote websites – humorous,
serious, and philosophical.</span></div>
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span> </div>
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Google Plus tips <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">We have noticed an interesting fact about social networks. People
who are members and actively participate in a network tend to share and like
content which provides tips related to the network itself. So when you come
across a piece that offers a good Google Plus tip, do remember to share it
within your circle. Posting information about news related articles, tools and
good resources is also a great idea.<o:p></o:p></span></div>

Suggestions for Sharing on Google Plus

You may have your hands full with Twitter and Facebook, but you need to take notice of Google Plus too. This social networking giant is fa...

Social Media Mistakes to Avoid

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-0MI2CGOSG0cZWFNJJqpl_zuNcMVhV-Dfx7SzF5gCb3QjOkDfYEZrknP52F_qGOHX1p76gN53nrERVuKVXxU4lVwBeCA22Q8goQPPiRYerXkLaWItFc9jYoOsuaxHR8992dmqritL7SY/s1600/Social+Media+Mistakes+to+Avoid.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-0MI2CGOSG0cZWFNJJqpl_zuNcMVhV-Dfx7SzF5gCb3QjOkDfYEZrknP52F_qGOHX1p76gN53nrERVuKVXxU4lVwBeCA22Q8goQPPiRYerXkLaWItFc9jYoOsuaxHR8992dmqritL7SY/s1600/Social+Media+Mistakes+to+Avoid.jpg" /></a></div>
<span style="font-family: Calibri;">Y</span><span style="font-family: Calibri;">ou’ve probably used social media for your business by now.
You’ve been tweeting and generating likes on Facebook, and you even have a
following on Pinterest. But even though you have utilized social media, what
could you be doing better? </span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Keeping up on social media can be a challenge, especially if
you are new to the platforms and options. While mistakes are hard to avoid,
they can cost you time and money. You can steer clear of social media mistakes
with a little planning and strategy. Here are a few of the most common social
media mistakes to avoid:</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Doing it yourself
when you shouldn’t. </b>While there is certainly nothing wrong with being in
charge of social media yourself, there are some situations where a professional
is better suited to do the job. This way, you can be sure that you have a
qualified professional who can reach your desire markets.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not having a
strategy. </b>It takes a sound strategy to ensure social media’s marketing
success, and not having one is a foolish move on a company’s part. A social media
strategy is essential in creating a consistent voice that offers relevant
content that is shared across multiple platforms.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Being too stuffy.</b>
Many companies present an image that is too corporate for social media
presence. While your posts should remain professional, you should have fun with
them. A sense of humor goes a long way, without crossing any lines of course.
Your presence needs to be fun and definitely not boring.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not engaging your
audience.</b> Social media is all about conversation. Therefore, you must be
present and responsive when it comes to posting, commenting, and tweeting. You
shouldn’t go autopilot with your social media tasks as this diminishes any
engagement with people. Also remember that each platform will reach a different
group of audience.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Concentrating on one
social platform. </b>You really need to expand to multiple social media
platforms to get more traffic. While Facebook is one of the most predominant
platforms, Google+ is best if you can’t invest a lot of time. You can start
with one or two and then expand as you get the hang of it.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Social media is an absolute must for every business owner
who wants to succeed in the online world. It’s more than simply adding content
and posting it. By avoiding the most common mistakes, utilizing social media
can be a breeze!</span></div>

Social Media Mistakes to Avoid

Y ou’ve probably used social media for your business by now. You’ve been tweeting and generating likes on Facebook, and you even have a fo...

Strategies for Effective Link Building

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrR6tA6lkOhAQPJfB_JMF0g-zvH0ij_8-8CAII9UB7UfSehqXTkkhgn5M12tg6TCCy35x0wGrJgaVcBarK_3CrbbEewB0pOXAY5ftaVczsHtLpUollwXIgF3c-eJKYs5Ih3agQXz7cQHo/s1600/Strategies+for+Effective+Link+Building.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrR6tA6lkOhAQPJfB_JMF0g-zvH0ij_8-8CAII9UB7UfSehqXTkkhgn5M12tg6TCCy35x0wGrJgaVcBarK_3CrbbEewB0pOXAY5ftaVczsHtLpUollwXIgF3c-eJKYs5Ih3agQXz7cQHo/s320/Strategies+for+Effective+Link+Building.jpg" width="320" /></a></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If there are no
links on your blog or website, it will be invisible to everyone except the direct
traffic, as its referral traffic will be zero. I’ve seen a lot of smart people developing
highly popular sites and creating continuous streams of fresh links. They do
this by attracting natural links from trusted blogs and sites of high quality.</span><br />

<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The following strategies
will help generate links that drive relevant traffic, build web brands, and also
build credibility amongst both search engines and people.  <o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Creation of Authority Lists Tagged to Brands</span></b><b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You need to build a system where top blogs are put together in a
single useful place.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">This strategy
proves highly effective, not simply for SEO purposes but for user friendliness as
well.  When your list gets a brand on many blogs and the social web, it creates
a lot of awareness about your program.  When you choose top quality sites in
your network and gain a prestigious level, many bloggers will wish to be a part
of it.  This will help them build credibility for their own sites.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If your site or
blog is already popular, this strategy will work better. You can then actually
drive traffic to all sites within the network.  If you’re connecting
people usefully, it makes it more worthwhile for them to become members, and
they’ll probably promote you in a big way.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Creation of Free Wordpress Themes<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Creation of free Wordpress
themes that reinforce the components of your brand can go a long way. Attach links
to your blog at the footer and optimize the anchor text if you wish. Promote the
theme on your site, calling it a blog post. Include a themes link in your blog.
You could submit the theme for inclusion in Wordpress theme directories.</span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">This is a wonderful strategy if you create a unique theme.
Sometimes the simpler themes do well because they can be customized as required. 
Some people doubt whether the footer links can contribute much towards SEO. However
I think many back links to sites can’t do much harm, especially when they’re on
a large number of active blogs. <o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>Invite People to
Republish</strong> <o:p></o:p></span></div>
<br />
<h2 style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You can create content having a niche
appeal, and at the bottom you can invite readers to republish it and link to
your blog. If your content is valuable and useful, this is quite likely to
happen. <strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I just love this</span></strong></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"> strategy. It really works towards getting me links
of exceptionally high quality.</span></h2>
<br />
<div style="margin: 0in 0in 0pt 0.25in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Have a Blog Contest<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">There are many
contests running in the blogosphere and you can follow suit. Try to keep the
contest creative yet simple.<span style="mso-spacerun: yes;">  </span>It should
be fun, lighthearted, upbeat, and positive. <o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The more it appeals
to your site’s demographic, the better are the chances of a large number of
participants.<span style="mso-spacerun: yes;">  </span>Link to participants,
drive attention towards them, and make them feel very special. Highlight
winners in an especially dedicated post.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The contest
shouldn’t be too complex or else you’ll have people shying away. Try to keep it
natural for better participation. The scenario should be such that everyone
wins and things are equally beneficial for participants and host. </span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If you can get
people to post links to you on their blogs, great, but use more creative ideas
than simply telling them that they can enter the contest only if they link to
you.<span style="mso-spacerun: yes;">  </span></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In conclusion, we would advise careful study of link and
traffic rainmakers for inspiration. There are really no wrong strategies as
long as you stay honest, open, and transparent… and do not use black hat
techniques.<o:p></o:p></span></div>

Strategies for Effective Link Building

If there are no links on your blog or website, it will be invisible to everyone except the direct traffic, as its referral traffic will be...

Getting the Most Out of Twitter Ads

<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s1600/Twitter-Logo-1024x832.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s320/Twitter-Logo-1024x832.png" width="320" /></a></div>
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Twitter
offers many paid options which can help you gain more exposure and grow your
business. </span></span><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’ve
put together some guidelines regarding how you can create a Twitter ad campaign
that really delivers:</span></span><br />
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Tweets to Gain
Visibility <o:p></o:p></span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A
popular use of Twitter advertising is promotion of specific messages or tweets.
For example, searching for a keyword on Twitter will most likely display a
promoted tweet above the search results. This is a great way of getting a
specific message related to your business offerings to display at the top of a potential
customer’s Twitter feed. You can also use it for promoting engaging business
related content which will help boost your authority in the industry.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">For
promoting a tweet, visit Twitter’s advertising section and sign in. Specify
your country with time zone if required. Currently, advertising on Twitter is
available only in the US, UK, Ireland and Canada. If you’ve used Twitter
advertising previously, click on New Campaign to begin with a fresh advertising
campaign.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Next,
select New Promoted Tweets Campaign. You’ll need to answer some setup questions
related to your campaign such as campaign name and duration. Next, specify your
targeting options. With interest-based targeting, you can target people similar
to those following a specific Twitter username. This means your ads can be
targeted at your competitor’s followers.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">With
keyword targeting, your tweet appears in the search results of people searching
for a specific keyword. You can also target your ads at people from specific
locations or based on user device or gender. If you wish, you can manually
select tweets to promote or let Twitter select 5 recent engaging tweets. To
achieve a specific goal such as advertising a new product, it’s best to use the
Promote a New Tweet option to create a custom tweet.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Finally,
specify your total budget amount and maximum bid amount for an engagement. If
you bid lower than what Twitter suggests, there’s a possibility of being outbid
on your selected targeting options.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If
you’re using Twitter advertising for the first time, you need to specify a
payment method. Save your campaign. It goes live once approved.<span style="mso-spacerun: yes;"> </span></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Accounts to Grow
Followers </span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can also use Twitter advertising to increase your followers through</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;"> promoted accounts. These accounts can be seen in different
Twitter areas, for example, in the Who to Follow box on the left sidebar. This
is a great method of increasing targeted followers, especially if you’re new to
Twitter or simply wish to increase your audience.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
promoted accounts setup process is similar to that of promoted tweets. Your targeting
options are restricted to users similar to a specific Twitter account’s
followers and users having specific interests.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can select one of your tweets to be displayed on mobile devices near your
suggestion to follow. This tweet should be interesting enough to make someone
wish to follow you. <span style="mso-spacerun: yes;"> </span>Budgeting options
are quite similar to those of promoted tweets. Be picky about targeting so that
you need to pay only for those followers who benefit your business.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Lead Generation Cards to Increase
Leads </span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Lead
generation cards are tweets which allow a business to collect names and email
information related to potential business leads or subscribers to mailing lists
on Twitter. This is a great way to get tangible and measurable ROI from Twitter
advertising.<o:p></o:p></span></span></div>

Getting the Most Out of Twitter Ads

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Getting Set for Social Media Marketing

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<a href="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="288" src="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Making an in-depth, social media strategy with clearly defined goals is
as critical as having a solid business plan. I can often gauge when a company
has an improvised social media plan. This probably holds true for your
potential customers and fans as well. They might even turn away from your brand
and start looking at your competitors in that case.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">I think there are a few crucial questions you need to ask yourself when you’re
building a social marketing plan for your company:<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">What is the goal my company wishes to achieve with social media?<o:p></o:p></span></span></b><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;"></span></span><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">This depends on the business type. You might want to gain brand exposure,
interact directly with customers, or promote your products and services via
social media. Once you’ve identified your own goals, try to understand those of
your customers and work out how you can use social media to connect both.<o:p></o:p></span></span><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></b><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Must we cover
all well-known social media networks? <o:p></o:p></span></b><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I </span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">would suggest
that for starters, small businesses have a blog and for a few months, be
present on a single social network. You can decide on the network to begin with
by surveying what platforms your customers mostly use.<o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">A Twitter account is a good idea, whether your company is small or large
since it’s an easy to use and learn this platform. </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Google+
can help boost the search engine optimization (SEO) of your site. B2B firms can
benefit from Slideshare and LinkedIn to link within their industry. Being on
Pinterest and Facebook is advisable for B2C companies.<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How should content be handled on social networks? </span></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><br /><span style="font-family: Calibri;">
</span></span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">It’s a good
idea to post 2 to 5 times every day on all your social networks. One post daily
might not be enough since followers and fans do not all visit social-media
sites at the same time. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">We’ve seen that c</span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">ertain kinds of content usually work well for specific
social-media platforms. For instance, visual platforms like Pinterest, Google+,
Facebook and Instagram can effectively showcase memorable images of your
products, events and maybe behind-the-scenes pictures of employees at work. On
Facebook, status updates without accompanying links also work well, especially
when questions are asked. <o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Speaking about Twitter, there should a nice balance of tweets related to
your company and retweeting posts from business partners and other industry
influencers. LinkedIn is a good platform for sharing of productivity tips,
company news and leadership articles.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">When you use varied content types such as photos, short videos, tips, useful
links etc. across platforms, you can make things look fresh and interesting. <o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How can the success of social-media marketing efforts be measured?<o:p></o:p></span></span></b><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">You need to track your social-media marketing performances continually
to gauge the tactics and post types that work.<o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Many social platforms display their own metrics. For example, Facebook
allows page administrators free access to Page Insights data which informs you
about the number of visitors who interacted with your posts. This data can be
used to plan future posts better and decide on more effective methods for
connecting with your followers and fans. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">LinkedIn offers similar analytics for pages of organizations. Google
Analytics can help you see the effectiveness of your social-media efforts
towards directing traffic to your online store or main website. If you come
across Pinterest, Facebook, Twitter, or your other social platforms listed as main
referrers to your site, you can rest assured your social-media campaigns are
not in vain.<o:p></o:p></span></span></div>

Getting Set for Social Media Marketing

Making an in-depth, social media strategy with clearly defined goals is as critical as having a solid business plan. I can often gauge whe...

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