Many comedians have
graduated from being mere stand-up artists to successful online entrepreneurs
making millions along the way. So, what's their success manta?
Good comedians
understand their audiences and try to give them what they’re looking for. They
look for maintenance of loyalty, rather than attempting to please everyone. To them loyalty is often more important than
mere numbers. They focus on providing engagement, entertainment, and fresh
content for caring audiences; and loyal fans keep coming back for more.
The following lessons
from successful comedians can help you in a big way:
1. Humor is the key. The best way to build
trust, establish relationships, and get your presence valued by customers is by
making them laugh.
Since skilled comedians
think actively, they’re well aware of the needs of the audience. They know the
sequence of jokes in their routines and don’t look for audience guidance.
Similarly, brands need to understand the customer requirements through a study
of thinking patterns and reactions to marketing approaches.
2. Get to the point. Honesty
is the bottom line when it comes to relationship building. Even when the topics
are taboo, comedians cut to the chase and speak out what’s on everyone’s mind.
Because online ratings
and reviews are from real people, they’re trusted— whether they’re good or bad. While customers might feel uncomfortable
telling you what they find lacking in your product, recognizing your own
shortcomings relieves them from awkwardness and saves you from listening to
complaints. Acknowledging imperfections humanizes your brand and ultimately
drives sales.
3. Be interesting.
Many comedians are
very tactical regarding self-promotion on social media. Their fans follow them,
keeping entertainment as the focus, rather than links. Big-time comedians with
their own TV shows have Twitter accounts for each of their shows.
Human interaction is
what people look for on social media. The way in which you use social media
should be based on what your customers might find interesting. Ask yourself
whether you would like to engage with mundane
posts or basic banner ads. If you keep customers entertained, you’ll be able to
keep them engaged.
4. Maintain freshness. Any
joke gets stale when repeated over and over again. So if you’ve discovered
something that works, understand that it will not work forever. Like a good
joke, your content might get stale too.
Since your audience
comprises of social followers, make sure to give them a great show. Experiment
with what clicks and what doesn’t. Using a standard tone and approach is fine
as long your brand’s voice is clear. Then you can create and fine-tune the content
which represents that voice appropriately.
5. Use a direct
approach. Comedians use
social media to directly interact with fans. They know that when fans get what
they’re looking for, business booms.
Your customers should
not have to run an obstacle race for making a simple purchase. A straight
forward process with direct interaction will work wonders. Steps like forcing membership
or Facebook likes before paying are put offs and likely to turn fans away.
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