How to Attract Leads Through Your Website

The internet is a great source of quality real estate leads. Nearly everyone looking to buy or sell a property is searching online for information. This is a great opportunity for agents who already run an informative website.

How to attract leads through your website

The first thing you need to do is to ensure that your website is ready to engage potential sellers. You should be able to answer the questions or concerns of sellers. Make sure that your website has lots of useful information about buying and selling. Try to view your website from the perspective of a seller. Do you provide enough information? If you don't, you need to address that issue quickly. Here are some tips to improve visitor engagement.

Showcase your current listings.

There should be a dedicated page for each listing. This shows the seller that you care about your clients.

Post high quality photos of the listings.

Listing photos can attract or repel a potential buyer. Make sure that your listing photos are as attractive as possible.

Write unique and comprehensive descriptions for each listing.

Besides impressing potential buyers, this will also help your SEO efforts. Don't copy-paste the descriptions from the MLS. That information is plastered all over the web. If you add it to your site, you can't expect it to make it to the top of SERPs for that listing.

Showcase listings on home page

Showcase the listings on the home page. The seller wants their home to be viewed by as many potential buyers as possible. One way of doing this is to include a slideshow. You can also consider adding a sidebar gallery.

Video/Virtual Tours

Include a video tour of the property. This will impress the buyer as well as the seller. You could perhaps also consider launching a dedicated website for a listing. You should also blog about the listing. Include as much information as possible about the listing. This will engage the visitors.

Educate the visitor

Rather than simply adding newer listings to your site, add useful information. Educate your audience about the need to increase the curb appeal of their property. Teach them how to negotiate, stage, or organize an open house. Post articles about the selling process. Most sellers are not familiar with the steps involved in selling a home. Provide a step-by-step guide.

Success Stories

Publish your success stories on your website. Also publish text and video testimonials. Keep a gallery of your sold listings.

Home selling tips

Every seller wants to get the best possible price for their home. Tell them what they should do and should not do to increase the value of their home.

Try offering a free valuation report

Ask your visitors to simply provide information about their home, address and their contact info. You can email the report to them. Discuss current market conditions honestly. Don't try to hide negative facts.

Add an email subscription box to your website.

Encourage people to subscribe to your newsletters by offering a few ebook for download.

Offer video listings.

Remember that a bad video is worse than having no video at all. If you don't have the skills to shoot a great video tour of the listing, you should consider hiring a professional.

Sellers are looking for an agent who will actively promote their listing. If you can convince them that you will leave no stone unturned in getting their listing maximum exposure, you will win their business.

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