Being a real estate agent can never be
easy. We believe that it is one of the most demanding consumer-facing profiles
that continuously challenges and gnaws away at your patience. However, if you
give it time and play your cards well, it can become a rewarding choice. We
have listed some tips for you.
A. Managing Your
Interactions:
Get Hands on with
Common Apprehensions
Besides the small fraction of habitual
real estate investors, it isn’t easy to make people feel assured about buying a
home or property. Most investors seem overwhelmed by the amount of research and
time that goes into gauging the worth of a property. First time investors are
likely to be overcome by the fear of making a wrong decision.
You need to sound very convincing.
Your words should be like an ointment to seriously-bruised confidence in the
real estate niche. Understandably, you cannot paint the entire picture bright
if the market is fledging, but you can highlight about the regional real estate
market dynamics. No matter how grim the overall scenario looks, try to search
for the positives and repeatedly highlight them.
Tackle the Buyer
Unpreparedness
Expect to meet the most
under-prepared, first-time investors. Their reason for investment can often
seem illogical. We have come across investment reasons ranging from a
relationship getting serious to a gut feeling that it is time to invest!
Real estate investment can attract the
most unplanned financial commitments. Some interested buyers might realize that
they would need to pick up at least two more jobs to make the monthly payments.
Don’t lose hope. Think of yourself as a physician tending to patients with
little knowledge. Prescribe, diagnose, and advise like a professional. It never
hurts to have a good reputation and you just might unearth a capable customer.
Watch out for the
Get-rich-quick Crowd
Yes, they are found in this sector
too. We are talking about people who approach real estate like some Ponzi
scheme. They are devoid of the seriousness and potentially life-impacting
nature of this segment. If you have already dealt with such folks, you might
have realized that keeping your discussions short can be very helpful. Don’t
talk too much about real estate investing. Don’t try to chat up these people for
making a purchase.
Just keep it simple. State the facts,
the best you can offer, and the most expected outcomes. Don’t try to argue that
short-term outlook seldom works in this segment. You cannot win the argument
with these people. We cannot insist enough that real estate investment is
serious business. It cannot work without strategy. However, these things cannot
be preached.
B. Managing
Yourself:
Don’t Think about
Alternatives
Actually, this applies to most
professional fields. Too often, we find people having second thoughts about
their current profiles. They keep peeking into alternative careers, not sure
how far they will go in their present occupation. We feel this is the perfect
recipe for professional failure.
Real estate is a very absorbing niche.
You have to be dedicated to it. Along the way, you will also acquire
managerial, administrative, and customer-handling skills. You might also gain
expertise across different financial processes and software applications. Give
yourself a better chance by not trying to sail simultaneously in two boats.
Don’t Be Passive
Yes, the market was sluggish until
recently. Now, things are on the upswing. Acknowledge this and the fact that
real estate is not synonymous with being a procrastinator. You need to be proactive,
take calculated chances, think besides the usual, and turn every interaction a
learning opportunity.
If you are
already working as a real estate broker or are on the verge of taking the leap,
let us know what you count as your biggest challenges. Do you have a strategy
in place? Please bring the discussion to the table by leaving a comment!
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