iLeads.com Blog: Google+

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4sYW4BHeUnEL60-GPPLR9F5l2A9_5BkGB6fJl6m9CVxENZ5a2bV2tkckKozf4sB8AT2hKDTu2En_WBNwM9iMXr6j28CXIdloGqgQt70MzXTUp2a76dw6Sx3GoOGzE3-98PyzwropVnwo/s1600/Don%E2%80%99t+Close+Your+Affiliate+Program+Just+Because+You+Have+Been+Hit+By+Google+Penalty.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4sYW4BHeUnEL60-GPPLR9F5l2A9_5BkGB6fJl6m9CVxENZ5a2bV2tkckKozf4sB8AT2hKDTu2En_WBNwM9iMXr6j28CXIdloGqgQt70MzXTUp2a76dw6Sx3GoOGzE3-98PyzwropVnwo/s1600/Don%E2%80%99t+Close+Your+Affiliate+Program+Just+Because+You+Have+Been+Hit+By+Google+Penalty.jpg" width="400" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">So your site has been hit by Google penalty. That doesn't necessarily
mean that you have to pull the plug on your affiliate program. Google launched
several major algorithmic updates in the last few years. As a result of this,
many websites that were practicing black hat SEO tactics got hit.
Unfortunately, some good sites also suffered collateral damage and lost their
rankings. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Since Google is the number one source of organic search traffic,
webmasters panic when they realize that they have been hit by an algorithmic
update. However, closing your affiliate program as soon as you see a drop in
organic traffic doesn't help. In fact, for many sites hit by the Google penalty,
their affiliate program may be their only lifeline. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Many webmasters who run affiliate programs got hit by recent Google Hummingbird
updates. Needless to say, many of them are eager to wrap up their affiliate
program. They suspect that they will get hit again if they don't close the
program. They are also too busy trying to recover from the penalties that they
have no time to work on their affiliate marketing efforts. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Analyze your affiliate
conversion rate<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">If you run an affiliate program and has been hit by a Google penalty,
the first thing you need to do is to look at your affiliate conversion rate. If
that remains steady, you need not worry. Affiliate traffic usually comes from
your affiliate websites. Interestingly, this has hardly anything to do with a
site’s search rankings. Even if your search rankings drop, your affiliate
traffic will remain unaffected. On the flip side, if the affiliate sites that
drive traffic to your site, too, have been hit by a Google penalty, you will
probably see a drop in traffic. However, this is not something you can control.
Unless you see a substantial drop in affiliate traffic or conversion rates, you
have no reason to stop your affiliate program. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Remove unnatural links<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Google's Hummingbird update is targeted at websites that use spammy
link building practices. So if you have a large number of incoming links with
exact match anchor text, you are likely to be hit. Other tactics that might
invite a penalty are excessive use of keywords and duplicate content. If you
see a substantial drop in search traffic you will need to analyze your link
profile and remove as many unnatural links as you can. This could improve your
search rankings. You must also try and remove all duplicate content on the
site. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">No-follow affiliate links<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Too many affiliate links on your site can harm your search rankings. So
if you use affiliate links don't forget to no-follow or cloak them. This will
protect you from a Hummingbird penalty. When you no-follow a link, you don't
pass link juice to it. Generally speaking, all affiliate and sponsored links on
your site should have a no-follow attribute to them. Affiliate links are
essentially paid endorsements. By making them no-follow, you are adhering to
Google Webmaster guidelines and saving yourself from Google's wrath. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">So if you have been hit by a Google penalty, don't stop your affiliate
program. Instead, spend more effort and time on getting more sales and traffic
from affiliates. When your Google rankings drop, customers referred by your
affiliates can compensate for any loss of organic search traffic and income.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>

Don’t Close Your Affiliate Program Just Because You Have Been Hit By Google Penalty

So your site has been hit by Google penalty. That doesn't necessarily mean that you have to pull the plug on your affiliate progra...

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpHjP9yW6TiupQk2r6qR7Z7OyJmuS_fsgE0PPxBPSHsTMzvi1EbGfL2TJLfylObnhrBNwOho1kII5SCeltJzLBtTwhBRy3kPOU84KSLOiFHxTTZkCNYFLHxkcAP6LOweDJajZKLX8L6jY/s1600/Creating+Links+Google+Style.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpHjP9yW6TiupQk2r6qR7Z7OyJmuS_fsgE0PPxBPSHsTMzvi1EbGfL2TJLfylObnhrBNwOho1kII5SCeltJzLBtTwhBRy3kPOU84KSLOiFHxTTZkCNYFLHxkcAP6LOweDJajZKLX8L6jY/s1600/Creating+Links+Google+Style.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’re going to demonstrate a particular
linking tactic that’s likely to blow your mind. Get set for building links
Google style!</span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;">
<b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Creating
Internal Links</span></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Charity begins at home. It’s a
sensible move to initiate all linking campaigns on your very <span style="mso-bidi-font-style: italic;">own </span>website. Get started by executing
a link check and fixing broken links that come up. </span></span><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The next step is
to leverage the trust and power that your website is already blessed with. This
is where competitor analysis plays a role.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’ll share a trade secret with
you. When looking for competitors, the primary location that we visit is Google
Ventures (GV). We suggest you follow suit.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">For those not familiar with
Google Ventures, this is Google’s venture capital arm. They offer seed venture capital
and funding during the growth-stage to companies. They benefit financially from
building companies which they sell later at crazy prices. One of the ways they do
this is by driving loads of organic traffic towards their ecommerce holdings.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">W</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;">ebsites that
Google Ventures own can directly access Google. Google Ventures claims that they
provide real and unparalleled access to all Google's employees and alumni. This
obviously includes people familiar with the working of the algorithm and related
optimization. So this resource appears to be the best for comparative or
competitive analysis.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">As your first research step,
visit the portfolio page. You’ll know about more than 200 companies which
Google has a stake in. These are categorized under the heads Consumer,
Enterprise & Data, Commerce, Seed and Life Science, and Health. Look for a relevant
site.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A cool Google Ventures website is
CustomMade. This site offers a marketplace for customized products crafted by jewelers,
woodworkers, metalworkers, and others. The navigation and architecture is comparable
to that of any ecommerce site.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Same as other websites, most
linking domains direct to CustomMade’s home page. This makes it the site’s
strongest page. How CustomMade harnesses that strength is great to note. Plenty
of links that are keyword rich direct to category pages. They’ve created a comprehensive
sitemap using various indexes. Isn’t this brilliant? But some regard this as
spam.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">It’s likely that some people feel
that GV sites become eligible because of their relationship with Google. But this
cannot be algorithmically proved. Various algorithm updates from Google did
affect CustomMade, but the present version is creating record traffic. This website
deserves attention since its back on track in spite of all the ups and downs. </span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;">
<b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Creating
External Links</span></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">CustomMade uses another great
link building tactic. It attracts links from universities and colleges (i.e. building
.edu links). Like all link building forms, how successful you are is directly dependent
on the content value.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Before you send a link request, it’s
good to ask yourself why the site should be compelled to link to you. If you don’t
have a satisfactory answer to this, there’s no point in forwarding the request.
In CustomMade’s case, they compelled linking by offering different academic scholarships,
each valued at $1,000. This helped them attract 102 .edu backlinks.</span></span></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; mso-outline-level: 2; text-align: justify;">
<b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
Bottom Line</span></span></b></div>
<div class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto; text-align: justify;">
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If you're planning to design a
link building strategy in the near future, following leads from Google is a
good first step.<o:p></o:p></span></span></div>

Creating Links Google Style

We’re going to demonstrate a particular linking tactic that’s likely to blow your mind. Get set for building links Google style! Creati...

iLeads.com Blog

Don’t Close Your Affiliate Program Just Because You Have Been Hit By Google Penalty

Creating Links Google Style

Popular Posts

Home Value Posts

Related Posts