Lessons from Skype: Let Your Story Be About Your People
Regardless of what you are selling, your marketing strategy should always focus on people. If you have your customers at the heart of your...
Social Media Mistakes to Avoid
Y ou’ve probably used social media for your business by now. You’ve been tweeting and generating likes on Facebook, and you even have a fo...
Strategies for Effective Link Building
If there are no links on your blog or website, it will be invisible to everyone except the direct traffic, as its referral traffic will be...
Getting the Most Out of Twitter Ads
Twitter offers many paid options which can help you gain more exposure and grow your business. We’ve put together some guidelines regard...
Getting Set for Social Media Marketing
Making an in-depth, social media strategy with clearly defined goals is as critical as having a solid business plan. I can often gauge whe...