iLeads.com Blog: B2B

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<span style="font-family: Calibri;">Y</span><span style="font-family: Calibri;">ou’ve probably used social media for your business by now.
You’ve been tweeting and generating likes on Facebook, and you even have a
following on Pinterest. But even though you have utilized social media, what
could you be doing better? </span><br />
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<span style="font-family: Calibri;">Keeping up on social media can be a challenge, especially if
you are new to the platforms and options. While mistakes are hard to avoid,
they can cost you time and money. You can steer clear of social media mistakes
with a little planning and strategy. Here are a few of the most common social
media mistakes to avoid:</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Doing it yourself
when you shouldn’t. </b>While there is certainly nothing wrong with being in
charge of social media yourself, there are some situations where a professional
is better suited to do the job. This way, you can be sure that you have a
qualified professional who can reach your desire markets.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not having a
strategy. </b>It takes a sound strategy to ensure social media’s marketing
success, and not having one is a foolish move on a company’s part. A social media
strategy is essential in creating a consistent voice that offers relevant
content that is shared across multiple platforms.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Being too stuffy.</b>
Many companies present an image that is too corporate for social media
presence. While your posts should remain professional, you should have fun with
them. A sense of humor goes a long way, without crossing any lines of course.
Your presence needs to be fun and definitely not boring.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not engaging your
audience.</b> Social media is all about conversation. Therefore, you must be
present and responsive when it comes to posting, commenting, and tweeting. You
shouldn’t go autopilot with your social media tasks as this diminishes any
engagement with people. Also remember that each platform will reach a different
group of audience.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Concentrating on one
social platform. </b>You really need to expand to multiple social media
platforms to get more traffic. While Facebook is one of the most predominant
platforms, Google+ is best if you can’t invest a lot of time. You can start
with one or two and then expand as you get the hang of it.</span></div>
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<span style="font-family: Calibri;">Social media is an absolute must for every business owner
who wants to succeed in the online world. It’s more than simply adding content
and posting it. By avoiding the most common mistakes, utilizing social media
can be a breeze!</span></div>

Social Media Mistakes to Avoid

Y ou’ve probably used social media for your business by now. You’ve been tweeting and generating likes on Facebook, and you even have a fo...

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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If there are no
links on your blog or website, it will be invisible to everyone except the direct
traffic, as its referral traffic will be zero. I’ve seen a lot of smart people developing
highly popular sites and creating continuous streams of fresh links. They do
this by attracting natural links from trusted blogs and sites of high quality.</span><br />

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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The following strategies
will help generate links that drive relevant traffic, build web brands, and also
build credibility amongst both search engines and people.  <o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Creation of Authority Lists Tagged to Brands</span></b><b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You need to build a system where top blogs are put together in a
single useful place.<o:p></o:p></span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">This strategy
proves highly effective, not simply for SEO purposes but for user friendliness as
well.  When your list gets a brand on many blogs and the social web, it creates
a lot of awareness about your program.  When you choose top quality sites in
your network and gain a prestigious level, many bloggers will wish to be a part
of it.  This will help them build credibility for their own sites.<o:p></o:p></span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If your site or
blog is already popular, this strategy will work better. You can then actually
drive traffic to all sites within the network.  If you’re connecting
people usefully, it makes it more worthwhile for them to become members, and
they’ll probably promote you in a big way.<o:p></o:p></span></div>
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<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Creation of Free Wordpress Themes<o:p></o:p></span></b></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Creation of free Wordpress
themes that reinforce the components of your brand can go a long way. Attach links
to your blog at the footer and optimize the anchor text if you wish. Promote the
theme on your site, calling it a blog post. Include a themes link in your blog.
You could submit the theme for inclusion in Wordpress theme directories.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">This is a wonderful strategy if you create a unique theme.
Sometimes the simpler themes do well because they can be customized as required. 
Some people doubt whether the footer links can contribute much towards SEO. However
I think many back links to sites can’t do much harm, especially when they’re on
a large number of active blogs. <o:p></o:p></span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>Invite People to
Republish</strong> <o:p></o:p></span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You can create content having a niche
appeal, and at the bottom you can invite readers to republish it and link to
your blog. If your content is valuable and useful, this is quite likely to
happen. <strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I just love this</span></strong></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"> strategy. It really works towards getting me links
of exceptionally high quality.</span></h2>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Have a Blog Contest<o:p></o:p></span></b></div>
<br />
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">There are many
contests running in the blogosphere and you can follow suit. Try to keep the
contest creative yet simple.<span style="mso-spacerun: yes;">  </span>It should
be fun, lighthearted, upbeat, and positive. <o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The more it appeals
to your site’s demographic, the better are the chances of a large number of
participants.<span style="mso-spacerun: yes;">  </span>Link to participants,
drive attention towards them, and make them feel very special. Highlight
winners in an especially dedicated post.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The contest
shouldn’t be too complex or else you’ll have people shying away. Try to keep it
natural for better participation. The scenario should be such that everyone
wins and things are equally beneficial for participants and host. </span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If you can get
people to post links to you on their blogs, great, but use more creative ideas
than simply telling them that they can enter the contest only if they link to
you.<span style="mso-spacerun: yes;">  </span></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In conclusion, we would advise careful study of link and
traffic rainmakers for inspiration. There are really no wrong strategies as
long as you stay honest, open, and transparent… and do not use black hat
techniques.<o:p></o:p></span></div>

Strategies for Effective Link Building

If there are no links on your blog or website, it will be invisible to everyone except the direct traffic, as its referral traffic will be...

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Social Media Mistakes to Avoid

Strategies for Effective Link Building

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