iLeads.com Blog: followers

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<span style="font-family: Calibri;">Y</span><span style="font-family: Calibri;">ou’ve probably used social media for your business by now.
You’ve been tweeting and generating likes on Facebook, and you even have a
following on Pinterest. But even though you have utilized social media, what
could you be doing better? </span><br />
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<span style="font-family: Calibri;">Keeping up on social media can be a challenge, especially if
you are new to the platforms and options. While mistakes are hard to avoid,
they can cost you time and money. You can steer clear of social media mistakes
with a little planning and strategy. Here are a few of the most common social
media mistakes to avoid:</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Doing it yourself
when you shouldn’t. </b>While there is certainly nothing wrong with being in
charge of social media yourself, there are some situations where a professional
is better suited to do the job. This way, you can be sure that you have a
qualified professional who can reach your desire markets.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not having a
strategy. </b>It takes a sound strategy to ensure social media’s marketing
success, and not having one is a foolish move on a company’s part. A social media
strategy is essential in creating a consistent voice that offers relevant
content that is shared across multiple platforms.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Being too stuffy.</b>
Many companies present an image that is too corporate for social media
presence. While your posts should remain professional, you should have fun with
them. A sense of humor goes a long way, without crossing any lines of course.
Your presence needs to be fun and definitely not boring.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not engaging your
audience.</b> Social media is all about conversation. Therefore, you must be
present and responsive when it comes to posting, commenting, and tweeting. You
shouldn’t go autopilot with your social media tasks as this diminishes any
engagement with people. Also remember that each platform will reach a different
group of audience.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Concentrating on one
social platform. </b>You really need to expand to multiple social media
platforms to get more traffic. While Facebook is one of the most predominant
platforms, Google+ is best if you can’t invest a lot of time. You can start
with one or two and then expand as you get the hang of it.</span></div>
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<span style="font-family: Calibri;">Social media is an absolute must for every business owner
who wants to succeed in the online world. It’s more than simply adding content
and posting it. By avoiding the most common mistakes, utilizing social media
can be a breeze!</span></div>

Social Media Mistakes to Avoid

Y ou’ve probably used social media for your business by now. You’ve been tweeting and generating likes on Facebook, and you even have a fo...

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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Twitter
offers many paid options which can help you gain more exposure and grow your
business. </span></span><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’ve
put together some guidelines regarding how you can create a Twitter ad campaign
that really delivers:</span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Tweets to Gain
Visibility <o:p></o:p></span></span></b></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A
popular use of Twitter advertising is promotion of specific messages or tweets.
For example, searching for a keyword on Twitter will most likely display a
promoted tweet above the search results. This is a great way of getting a
specific message related to your business offerings to display at the top of a potential
customer’s Twitter feed. You can also use it for promoting engaging business
related content which will help boost your authority in the industry.</span></span></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">For
promoting a tweet, visit Twitter’s advertising section and sign in. Specify
your country with time zone if required. Currently, advertising on Twitter is
available only in the US, UK, Ireland and Canada. If you’ve used Twitter
advertising previously, click on New Campaign to begin with a fresh advertising
campaign.<o:p></o:p></span></span></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Next,
select New Promoted Tweets Campaign. You’ll need to answer some setup questions
related to your campaign such as campaign name and duration. Next, specify your
targeting options. With interest-based targeting, you can target people similar
to those following a specific Twitter username. This means your ads can be
targeted at your competitor’s followers.</span></span></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">With
keyword targeting, your tweet appears in the search results of people searching
for a specific keyword. You can also target your ads at people from specific
locations or based on user device or gender. If you wish, you can manually
select tweets to promote or let Twitter select 5 recent engaging tweets. To
achieve a specific goal such as advertising a new product, it’s best to use the
Promote a New Tweet option to create a custom tweet.</span></span></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Finally,
specify your total budget amount and maximum bid amount for an engagement. If
you bid lower than what Twitter suggests, there’s a possibility of being outbid
on your selected targeting options.<o:p></o:p></span></span></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If
you’re using Twitter advertising for the first time, you need to specify a
payment method. Save your campaign. It goes live once approved.<span style="mso-spacerun: yes;"> </span></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Accounts to Grow
Followers </span></span></b></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can also use Twitter advertising to increase your followers through</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;"> promoted accounts. These accounts can be seen in different
Twitter areas, for example, in the Who to Follow box on the left sidebar. This
is a great method of increasing targeted followers, especially if you’re new to
Twitter or simply wish to increase your audience.</span></span></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
promoted accounts setup process is similar to that of promoted tweets. Your targeting
options are restricted to users similar to a specific Twitter account’s
followers and users having specific interests.<o:p></o:p></span></span></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can select one of your tweets to be displayed on mobile devices near your
suggestion to follow. This tweet should be interesting enough to make someone
wish to follow you. <span style="mso-spacerun: yes;"> </span>Budgeting options
are quite similar to those of promoted tweets. Be picky about targeting so that
you need to pay only for those followers who benefit your business.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Lead Generation Cards to Increase
Leads </span></span></b></div>
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<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Lead
generation cards are tweets which allow a business to collect names and email
information related to potential business leads or subscribers to mailing lists
on Twitter. This is a great way to get tangible and measurable ROI from Twitter
advertising.<o:p></o:p></span></span></div>

Getting the Most Out of Twitter Ads

Twitter offers many paid options which can help you gain more exposure and grow your business. We’ve put together some guidelines regard...

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