Getting the Most Out of Twitter Ads

<div class="separator" style="clear: both; text-align: center;"> </div> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s1600/Twitter-Logo-1024x832.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s320/Twitter-Logo-1024x832.png" width="320" /></a></div> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Twitter offers many paid options which can help you gain more exposure and grow your business. </span></span><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’ve put together some guidelines regarding how you can create a Twitter ad campaign that really delivers:</span></span><br /> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Tweets to Gain Visibility <o:p></o:p></span></span></b></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A popular use of Twitter advertising is promotion of specific messages or tweets. For example, searching for a keyword on Twitter will most likely display a promoted tweet above the search results. This is a great way of getting a specific message related to your business offerings to display at the top of a potential customer’s Twitter feed. You can also use it for promoting engaging business related content which will help boost your authority in the industry.</span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">For promoting a tweet, visit Twitter’s advertising section and sign in. Specify your country with time zone if required. Currently, advertising on Twitter is available only in the US, UK, Ireland and Canada. If you’ve used Twitter advertising previously, click on New Campaign to begin with a fresh advertising campaign.<o:p></o:p></span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Next, select New Promoted Tweets Campaign. You’ll need to answer some setup questions related to your campaign such as campaign name and duration. Next, specify your targeting options. With interest-based targeting, you can target people similar to those following a specific Twitter username. This means your ads can be targeted at your competitor’s followers.</span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">With keyword targeting, your tweet appears in the search results of people searching for a specific keyword. You can also target your ads at people from specific locations or based on user device or gender. If you wish, you can manually select tweets to promote or let Twitter select 5 recent engaging tweets. To achieve a specific goal such as advertising a new product, it’s best to use the Promote a New Tweet option to create a custom tweet.</span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Finally, specify your total budget amount and maximum bid amount for an engagement. If you bid lower than what Twitter suggests, there’s a possibility of being outbid on your selected targeting options.<o:p></o:p></span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If you’re using Twitter advertising for the first time, you need to specify a payment method. Save your campaign. It goes live once approved.<span style="mso-spacerun: yes;"> </span></span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Accounts to Grow Followers </span></span></b></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You can also use Twitter advertising to increase your followers through</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;"> promoted accounts. These accounts can be seen in different Twitter areas, for example, in the Who to Follow box on the left sidebar. This is a great method of increasing targeted followers, especially if you’re new to Twitter or simply wish to increase your audience.</span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The promoted accounts setup process is similar to that of promoted tweets. Your targeting options are restricted to users similar to a specific Twitter account’s followers and users having specific interests.<o:p></o:p></span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You can select one of your tweets to be displayed on mobile devices near your suggestion to follow. This tweet should be interesting enough to make someone wish to follow you. <span style="mso-spacerun: yes;"> </span>Budgeting options are quite similar to those of promoted tweets. Be picky about targeting so that you need to pay only for those followers who benefit your business.<o:p></o:p></span></span></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Lead Generation Cards to Increase Leads </span></span></b></div> <br /> <div class="MsoNoSpacing" style="margin: 0in 0in 0pt;"> <span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Lead generation cards are tweets which allow a business to collect names and email information related to potential business leads or subscribers to mailing lists on Twitter. This is a great way to get tangible and measurable ROI from Twitter advertising.<o:p></o:p></span></span></div>

Getting the Most Out of Twitter Ads

Twitter offers many paid options which can help you gain more exposure and grow your business. We’ve put together some guidelines regard...

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