iLeads.com Blog: Twitter

The Power of Social Media Marketing for Your Business

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<span style="font-family: Calibri;">If you’re not Facebooking, blogging, or Tweeting, your
business is missing out! It’s a fact that promoting your business nowadays
depends a great deal on social media. It doesn’t matter how big or small the
business is because they social media is one of the best ways to connect to
current and potential clients. </span></div>
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<span style="font-family: Calibri;">Ten years ago, things were different in the marketing world.
Businesses relied on print advertisements and television commercials to spread
the word about their services and products. Today, social media has
revolutionized marketing and lead generation for brands in almost every
industry.</span></div>
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<span style="font-family: Calibri;">It makes sense to utilize social media marketing because
the benefits are so substantial. Businesses that don’t use social marketing are
truly missing out because they are essentially giving away sales and exposure. </span></div>
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<span style="font-family: Calibri;">Here are some of the amazing benefits of social media
marketing:</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">More business exposure</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Increase in lead generation</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">New business partnerships</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Increased traffic</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Rise in search engine rankings</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Reduced marketing expenses</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Stronger client relationships</span></div>
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<span style="font-family: Calibri;">You might think that it takes hours to utilize social media
marketing, but it really only takes a little time out of your day. If you use
it effectively and simply, you can successfully rely on this type of marketing
and lead generation to have a major impact on sales and the number of clients. </span></div>
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<span style="font-family: Calibri;">The following tips should help you utilize social media marketing
to your advantage:</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Post engaging,
useful content.</b> If readers aren’t interested in your blog posts because the
content is boring and irrelevant to them, they more than likely won’t visit
again. Engaging articles chock full of great information that is useful to
potential customers is key. </span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Post regularly.</b>
Be sure to have a precise posting schedule and stick to it. You could lose
visitors because your Tweets and Facebook updates are long outdated. Consistent
posting will gain followers who regularly count on your posts.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Acknowledge and
respond to all who comment. </b>You should reply to all comments your followers
post, whether they are positive or negative. After all, they took the time to
type out their opinions or advice, and so should you.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Avoid being overly
promotional.</b> Rather than thrust your brand in visitors’ faces outright, you
can use subtle techniques to make your social media presence known.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Keep up on other
blogs.</b> Follow your thought leaders and comment on their blogs to make your
presence known and to keep on the latest news in your particular industry.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Measure your
results.</b> You can make this easier by incorporating a call to action and
tracking indicators that show your progress on your objectives.</span></div>
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<span style="font-family: Calibri;">With a little time and effort, you can effectively utilize
social media marketing to your advantage. It takes a few hours per week, and it
is well worth the effort!</span></div>

The Power of Social Media Marketing for Your Business

If you’re not Facebooking, blogging, or Tweeting, your business is missing out! It’s a fact that promoting your business nowadays depe...

Suggestions for Sharing on Google Plus

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJg8mqZg7oTmXUP5mj-OHtUEFBjOQlrPy1KFtTvriJ1ZtLIKQ2qKw01f1z1I_VG3RDApiB2R9nuKNxuIXqNRVqNXzV_B4ZsGFT-WJxS_iUSaGiZ_JwdnqtZkj6-qNcucuELwgLcGrmtOg/s1600/Suggestions+for+Sharing+on+Google+Plus.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJg8mqZg7oTmXUP5mj-OHtUEFBjOQlrPy1KFtTvriJ1ZtLIKQ2qKw01f1z1I_VG3RDApiB2R9nuKNxuIXqNRVqNXzV_B4ZsGFT-WJxS_iUSaGiZ_JwdnqtZkj6-qNcucuELwgLcGrmtOg/s1600/Suggestions+for+Sharing+on+Google+Plus.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You may have your hands full with Twitter and
Facebook, but you need to take notice of Google Plus too. This social
networking giant is fast gaining traction and can help improve your search
rankings in a big way. You can gain hugely by joining the Google Plus bandwagon
for your business or startup.<o:p></o:p></span></span><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If you’re not sure regarding what to share, here
are some tips about things that are generally appreciated on Google Plus:</span></span><br />
<span style="font-family: Calibri;"></span><br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Industry links and articles
<o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Every industry or niche most likely has a market hungry for related
information and tidbits. If your links and articles are nicely informative,
compelling, and entertaining, you stand better chances of getting them shared. Try to understand your followers and figure out the stories they
tend to share. This will give you an indication of what they are interested in.<o:p></o:p></span></div>
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<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Questions <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The best way to bridge the gap between what followers want and what
you’re posting is by asking questions. These questions must be ones that bring
out useful responses. An example of a good question would be “What annoys you
the most when it comes to (<i style="mso-bidi-font-style: normal;">your line of
business</i>)?”Answers to such questions will be informative and you’ll be able
to understand your fans better.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Photos <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Everyone loves good photography. Select some photos suitable for
your niche and industry. Strikingly awesome digital pictures will help you get
responses from your fans. Sometimes even wacky or silly photos can do the trick
best. Keep experimenting to find out what gives you good results.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Videos <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Using videos, you can achieve much more than you can with ordinary
text. Videos are extremely popular because they help in the visualization of
stories and make concepts super clear. What are appropriate videos to share?
You could try making your own and sharing them on Google Plus. Optionally, you
can share interesting videos related to your niche which others have made. Make
sure to include a small snippet to accompany the video as part of your update
so others know the reasons you want them to watch and possible benefits they’ll
get.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Quotes <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">A well thought out quote can motivate, inspire, and provoke strong
emotions. We have seen that quotes generally score well on most major social
networking platforms like Facebook, Twitter, and Pinterest. Google Plus is much
the same - a great quote put forth at an appropriate time will probably be well
received and your followers might even share them. There’s no dearth of quotes
online. You’ll get all types of quotes on various quote websites – humorous,
serious, and philosophical.</span></div>
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span> </div>
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Google Plus tips <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">We have noticed an interesting fact about social networks. People
who are members and actively participate in a network tend to share and like
content which provides tips related to the network itself. So when you come
across a piece that offers a good Google Plus tip, do remember to share it
within your circle. Posting information about news related articles, tools and
good resources is also a great idea.<o:p></o:p></span></div>

Suggestions for Sharing on Google Plus

You may have your hands full with Twitter and Facebook, but you need to take notice of Google Plus too. This social networking giant is fa...

Getting the Most Out of Twitter Ads

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s1600/Twitter-Logo-1024x832.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s320/Twitter-Logo-1024x832.png" width="320" /></a></div>
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Twitter
offers many paid options which can help you gain more exposure and grow your
business. </span></span><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’ve
put together some guidelines regarding how you can create a Twitter ad campaign
that really delivers:</span></span><br />
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Tweets to Gain
Visibility <o:p></o:p></span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A
popular use of Twitter advertising is promotion of specific messages or tweets.
For example, searching for a keyword on Twitter will most likely display a
promoted tweet above the search results. This is a great way of getting a
specific message related to your business offerings to display at the top of a potential
customer’s Twitter feed. You can also use it for promoting engaging business
related content which will help boost your authority in the industry.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">For
promoting a tweet, visit Twitter’s advertising section and sign in. Specify
your country with time zone if required. Currently, advertising on Twitter is
available only in the US, UK, Ireland and Canada. If you’ve used Twitter
advertising previously, click on New Campaign to begin with a fresh advertising
campaign.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Next,
select New Promoted Tweets Campaign. You’ll need to answer some setup questions
related to your campaign such as campaign name and duration. Next, specify your
targeting options. With interest-based targeting, you can target people similar
to those following a specific Twitter username. This means your ads can be
targeted at your competitor’s followers.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">With
keyword targeting, your tweet appears in the search results of people searching
for a specific keyword. You can also target your ads at people from specific
locations or based on user device or gender. If you wish, you can manually
select tweets to promote or let Twitter select 5 recent engaging tweets. To
achieve a specific goal such as advertising a new product, it’s best to use the
Promote a New Tweet option to create a custom tweet.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Finally,
specify your total budget amount and maximum bid amount for an engagement. If
you bid lower than what Twitter suggests, there’s a possibility of being outbid
on your selected targeting options.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If
you’re using Twitter advertising for the first time, you need to specify a
payment method. Save your campaign. It goes live once approved.<span style="mso-spacerun: yes;"> </span></span></span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Accounts to Grow
Followers </span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can also use Twitter advertising to increase your followers through</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;"> promoted accounts. These accounts can be seen in different
Twitter areas, for example, in the Who to Follow box on the left sidebar. This
is a great method of increasing targeted followers, especially if you’re new to
Twitter or simply wish to increase your audience.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
promoted accounts setup process is similar to that of promoted tweets. Your targeting
options are restricted to users similar to a specific Twitter account’s
followers and users having specific interests.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can select one of your tweets to be displayed on mobile devices near your
suggestion to follow. This tweet should be interesting enough to make someone
wish to follow you. <span style="mso-spacerun: yes;"> </span>Budgeting options
are quite similar to those of promoted tweets. Be picky about targeting so that
you need to pay only for those followers who benefit your business.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Lead Generation Cards to Increase
Leads </span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Lead
generation cards are tweets which allow a business to collect names and email
information related to potential business leads or subscribers to mailing lists
on Twitter. This is a great way to get tangible and measurable ROI from Twitter
advertising.<o:p></o:p></span></span></div>

Getting the Most Out of Twitter Ads

Twitter offers many paid options which can help you gain more exposure and grow your business. We’ve put together some guidelines regard...

Getting Set for Social Media Marketing

<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="288" src="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Making an in-depth, social media strategy with clearly defined goals is
as critical as having a solid business plan. I can often gauge when a company
has an improvised social media plan. This probably holds true for your
potential customers and fans as well. They might even turn away from your brand
and start looking at your competitors in that case.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">I think there are a few crucial questions you need to ask yourself when you’re
building a social marketing plan for your company:<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">What is the goal my company wishes to achieve with social media?<o:p></o:p></span></span></b><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;"></span></span><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">This depends on the business type. You might want to gain brand exposure,
interact directly with customers, or promote your products and services via
social media. Once you’ve identified your own goals, try to understand those of
your customers and work out how you can use social media to connect both.<o:p></o:p></span></span><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></b><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Must we cover
all well-known social media networks? <o:p></o:p></span></b><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I </span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">would suggest
that for starters, small businesses have a blog and for a few months, be
present on a single social network. You can decide on the network to begin with
by surveying what platforms your customers mostly use.<o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">A Twitter account is a good idea, whether your company is small or large
since it’s an easy to use and learn this platform. </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Google+
can help boost the search engine optimization (SEO) of your site. B2B firms can
benefit from Slideshare and LinkedIn to link within their industry. Being on
Pinterest and Facebook is advisable for B2C companies.<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How should content be handled on social networks? </span></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><br /><span style="font-family: Calibri;">
</span></span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">It’s a good
idea to post 2 to 5 times every day on all your social networks. One post daily
might not be enough since followers and fans do not all visit social-media
sites at the same time. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">We’ve seen that c</span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">ertain kinds of content usually work well for specific
social-media platforms. For instance, visual platforms like Pinterest, Google+,
Facebook and Instagram can effectively showcase memorable images of your
products, events and maybe behind-the-scenes pictures of employees at work. On
Facebook, status updates without accompanying links also work well, especially
when questions are asked. <o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Speaking about Twitter, there should a nice balance of tweets related to
your company and retweeting posts from business partners and other industry
influencers. LinkedIn is a good platform for sharing of productivity tips,
company news and leadership articles.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">When you use varied content types such as photos, short videos, tips, useful
links etc. across platforms, you can make things look fresh and interesting. <o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How can the success of social-media marketing efforts be measured?<o:p></o:p></span></span></b><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">You need to track your social-media marketing performances continually
to gauge the tactics and post types that work.<o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Many social platforms display their own metrics. For example, Facebook
allows page administrators free access to Page Insights data which informs you
about the number of visitors who interacted with your posts. This data can be
used to plan future posts better and decide on more effective methods for
connecting with your followers and fans. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">LinkedIn offers similar analytics for pages of organizations. Google
Analytics can help you see the effectiveness of your social-media efforts
towards directing traffic to your online store or main website. If you come
across Pinterest, Facebook, Twitter, or your other social platforms listed as main
referrers to your site, you can rest assured your social-media campaigns are
not in vain.<o:p></o:p></span></span></div>

Getting Set for Social Media Marketing

Making an in-depth, social media strategy with clearly defined goals is as critical as having a solid business plan. I can often gauge whe...

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