iLeads.com Blog: promoting your business

Turbocharge Your Blog Performance with Old Content

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" width="320" /></a></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look
at the old blog posts as a valuable resource rather than as something not
likely to see the light of day again. Old content can be a real goldmine of
ideas which can turbocharge your blog’s performance and reduce the stress of
periodically dishing out new content.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Some loyal readers might have missed a
blog post because it faded into obscurity behind more recent entries. It might
not occur to them to read back through older archives. </span></span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Refurbishing your content and
republishing it will help you get past the content generation hassles and help
you reach the readers who might have missed past posts. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You obviously don’t want to update the
date and publish old posts as they are. Here are some suggestions for
maximizing value of existing content:<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Update dated content: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Say you’re working in an industry where algorithm
changes and new strategies are a way of life. Your popular one year old blog
post regarding industrial best practices might not be absolutely relevant
today. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You can go back to such posts, update
them according to the current scenario and then republish. It’s a win-win
because your audience gets great new content and you’ve not had to struggle
with a new idea.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Take the concept further: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Adding a 'Part II'
to a blog is another great<a href="https://www.blogger.com/null" name="_GoBack"></a> concept. You can include
additional information about the topic discussed and even express a change of
view if it’s happened. You can give a back reference to your earlier post or
create </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">a separate post addressing
a fresh perspective.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">When you link an old post to a
"Part II" post, you get traffic for both entries and your entire
readership benefits. To use one idea for multiple posts, you could consider
creating a neatly laid out guide with multiple chapters.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Create link roundups: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Sharing old posts using link roundups is a
popular blogging technique. You can use this to showcase relevant, interesting,
or fun links from all over. This outreach tool allows you to connect with the owners
of other sites and your audience will perceive you as an industry expert. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Make sure don't lose your own traffic
to outside links. Including a section titled, "Posts You Might Have
Missed" at the bottom of the roundup can give your earlier posts some
deserving attention and keep people longer on your site.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Reference past posts on social media: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Though this </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">won’t add to your blog's content per se, it
can help you maximize value of already published content.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You could mark out a day of the week
to promote your blog content on your social channels. For example, you could
post something like a "Throwback Thursday" message regularly on your
social platforms to link to previous blog articles. This provides value to
social followers and prevents your profiles from appearing too
self-promotional.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Change your content formats: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">You can use various content formats for
getting maximum value out of articles already written. For example, an interesting
and well received blog post can be turned into a cool video. You could even put
together a handful of posts on related topics into a free e-book on your site. Or
you could share the e-book in exchange for signing up for a newsletter or sell
it for improving the site's bottom line. <o:p></o:p></span></span></div>

Turbocharge Your Blog Performance with Old Content

Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look at the o...

The Power of Social Media Marketing for Your Business

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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPf7ACEkTEOwvlkol8mNzX5H1e8i79TEc-i40JehuGYSxGKTFoMEcvl-ed-TL2ultXZgNiLsABrR71c1TJiqbS7tnlbLf5YBLFs74G_gyQ2bZ8IdKqQbPxhQS3P7gBq6QSUXUjsqVMyGQ/s1600/The+Power+of+Social+Media+Marketing+for+Your+Business.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="248" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiPf7ACEkTEOwvlkol8mNzX5H1e8i79TEc-i40JehuGYSxGKTFoMEcvl-ed-TL2ultXZgNiLsABrR71c1TJiqbS7tnlbLf5YBLFs74G_gyQ2bZ8IdKqQbPxhQS3P7gBq6QSUXUjsqVMyGQ/s1600/The+Power+of+Social+Media+Marketing+for+Your+Business.png" width="320" /></a></div>
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<span style="font-family: Calibri;">If you’re not Facebooking, blogging, or Tweeting, your
business is missing out! It’s a fact that promoting your business nowadays
depends a great deal on social media. It doesn’t matter how big or small the
business is because they social media is one of the best ways to connect to
current and potential clients. </span></div>
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<span style="font-family: Calibri;">Ten years ago, things were different in the marketing world.
Businesses relied on print advertisements and television commercials to spread
the word about their services and products. Today, social media has
revolutionized marketing and lead generation for brands in almost every
industry.</span></div>
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<span style="font-family: Calibri;">It makes sense to utilize social media marketing because
the benefits are so substantial. Businesses that don’t use social marketing are
truly missing out because they are essentially giving away sales and exposure. </span></div>
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<span style="font-family: Calibri;">Here are some of the amazing benefits of social media
marketing:</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">More business exposure</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Increase in lead generation</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">New business partnerships</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Increased traffic</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Rise in search engine rankings</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Reduced marketing expenses</span></div>
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<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Stronger client relationships</span></div>
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<span style="font-family: Calibri;">You might think that it takes hours to utilize social media
marketing, but it really only takes a little time out of your day. If you use
it effectively and simply, you can successfully rely on this type of marketing
and lead generation to have a major impact on sales and the number of clients. </span></div>
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<span style="font-family: Calibri;">The following tips should help you utilize social media marketing
to your advantage:</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Post engaging,
useful content.</b> If readers aren’t interested in your blog posts because the
content is boring and irrelevant to them, they more than likely won’t visit
again. Engaging articles chock full of great information that is useful to
potential customers is key. </span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Post regularly.</b>
Be sure to have a precise posting schedule and stick to it. You could lose
visitors because your Tweets and Facebook updates are long outdated. Consistent
posting will gain followers who regularly count on your posts.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Acknowledge and
respond to all who comment. </b>You should reply to all comments your followers
post, whether they are positive or negative. After all, they took the time to
type out their opinions or advice, and so should you.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Avoid being overly
promotional.</b> Rather than thrust your brand in visitors’ faces outright, you
can use subtle techniques to make your social media presence known.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Keep up on other
blogs.</b> Follow your thought leaders and comment on their blogs to make your
presence known and to keep on the latest news in your particular industry.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Measure your
results.</b> You can make this easier by incorporating a call to action and
tracking indicators that show your progress on your objectives.</span></div>
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<span style="font-family: Calibri;">With a little time and effort, you can effectively utilize
social media marketing to your advantage. It takes a few hours per week, and it
is well worth the effort!</span></div>

The Power of Social Media Marketing for Your Business

If you’re not Facebooking, blogging, or Tweeting, your business is missing out! It’s a fact that promoting your business nowadays depe...

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The Power of Social Media Marketing for Your Business

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