iLeads.com Blog: LinkedIn

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<span style="font-family: Calibri;">Real estate professionals who want to market their services
don’t need a fancy website to do so! All you need is a social media strategy that
gives daily attention to your LinkedIn, Facebook, Twitter, and other sites. You
want potential clients to be able to find out all about your services through a
Google search. You can’t rely on generic-looking real estate company pages to
show what you’re all about and why people should choose you as their agent! </span><br />
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This video is a great resource for real estate marketing
with social media:</div>
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/akiivia9Gd4?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></div>
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As you can see, the agent in the video knows exactly how to
put a good social media strategy to use. She dedicates the time and offers her
expertise, and it obviously pays off!</div>
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Leads Direct provides quality business leads at 40-80% off
retail prices so you can grow your business quickly and increase your ROI. Contact
<a href="http://www.ileads.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">Leads Direct</span></a> today!</div>
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Using Social Media in Real Estate Marketing

Real estate professionals who want to market their services don’t need a fancy website to do so! All you need is a social media strat...

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<a href="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="288" src="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Making an in-depth, social media strategy with clearly defined goals is
as critical as having a solid business plan. I can often gauge when a company
has an improvised social media plan. This probably holds true for your
potential customers and fans as well. They might even turn away from your brand
and start looking at your competitors in that case.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">I think there are a few crucial questions you need to ask yourself when you’re
building a social marketing plan for your company:<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">What is the goal my company wishes to achieve with social media?<o:p></o:p></span></span></b><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;"></span></span><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">This depends on the business type. You might want to gain brand exposure,
interact directly with customers, or promote your products and services via
social media. Once you’ve identified your own goals, try to understand those of
your customers and work out how you can use social media to connect both.<o:p></o:p></span></span><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></b><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Must we cover
all well-known social media networks? <o:p></o:p></span></b><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I </span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">would suggest
that for starters, small businesses have a blog and for a few months, be
present on a single social network. You can decide on the network to begin with
by surveying what platforms your customers mostly use.<o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">A Twitter account is a good idea, whether your company is small or large
since it’s an easy to use and learn this platform. </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Google+
can help boost the search engine optimization (SEO) of your site. B2B firms can
benefit from Slideshare and LinkedIn to link within their industry. Being on
Pinterest and Facebook is advisable for B2C companies.<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How should content be handled on social networks? </span></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><br /><span style="font-family: Calibri;">
</span></span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">It’s a good
idea to post 2 to 5 times every day on all your social networks. One post daily
might not be enough since followers and fans do not all visit social-media
sites at the same time. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">We’ve seen that c</span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">ertain kinds of content usually work well for specific
social-media platforms. For instance, visual platforms like Pinterest, Google+,
Facebook and Instagram can effectively showcase memorable images of your
products, events and maybe behind-the-scenes pictures of employees at work. On
Facebook, status updates without accompanying links also work well, especially
when questions are asked. <o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Speaking about Twitter, there should a nice balance of tweets related to
your company and retweeting posts from business partners and other industry
influencers. LinkedIn is a good platform for sharing of productivity tips,
company news and leadership articles.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">When you use varied content types such as photos, short videos, tips, useful
links etc. across platforms, you can make things look fresh and interesting. <o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How can the success of social-media marketing efforts be measured?<o:p></o:p></span></span></b><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">You need to track your social-media marketing performances continually
to gauge the tactics and post types that work.<o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Many social platforms display their own metrics. For example, Facebook
allows page administrators free access to Page Insights data which informs you
about the number of visitors who interacted with your posts. This data can be
used to plan future posts better and decide on more effective methods for
connecting with your followers and fans. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">LinkedIn offers similar analytics for pages of organizations. Google
Analytics can help you see the effectiveness of your social-media efforts
towards directing traffic to your online store or main website. If you come
across Pinterest, Facebook, Twitter, or your other social platforms listed as main
referrers to your site, you can rest assured your social-media campaigns are
not in vain.<o:p></o:p></span></span></div>

Getting Set for Social Media Marketing

Making an in-depth, social media strategy with clearly defined goals is as critical as having a solid business plan. I can often gauge whe...

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