iLeads.com Blog

Creating Links Google Style

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpHjP9yW6TiupQk2r6qR7Z7OyJmuS_fsgE0PPxBPSHsTMzvi1EbGfL2TJLfylObnhrBNwOho1kII5SCeltJzLBtTwhBRy3kPOU84KSLOiFHxTTZkCNYFLHxkcAP6LOweDJajZKLX8L6jY/s1600/Creating+Links+Google+Style.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="153" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjpHjP9yW6TiupQk2r6qR7Z7OyJmuS_fsgE0PPxBPSHsTMzvi1EbGfL2TJLfylObnhrBNwOho1kII5SCeltJzLBtTwhBRy3kPOU84KSLOiFHxTTZkCNYFLHxkcAP6LOweDJajZKLX8L6jY/s1600/Creating+Links+Google+Style.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’re going to demonstrate a particular
linking tactic that’s likely to blow your mind. Get set for building links
Google style!</span></span><br />
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<b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Creating
Internal Links</span></span></b></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Charity begins at home. It’s a
sensible move to initiate all linking campaigns on your very <span style="mso-bidi-font-style: italic;">own </span>website. Get started by executing
a link check and fixing broken links that come up. </span></span><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The next step is
to leverage the trust and power that your website is already blessed with. This
is where competitor analysis plays a role.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’ll share a trade secret with
you. When looking for competitors, the primary location that we visit is Google
Ventures (GV). We suggest you follow suit.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">For those not familiar with
Google Ventures, this is Google’s venture capital arm. They offer seed venture capital
and funding during the growth-stage to companies. They benefit financially from
building companies which they sell later at crazy prices. One of the ways they do
this is by driving loads of organic traffic towards their ecommerce holdings.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">W</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;">ebsites that
Google Ventures own can directly access Google. Google Ventures claims that they
provide real and unparalleled access to all Google's employees and alumni. This
obviously includes people familiar with the working of the algorithm and related
optimization. So this resource appears to be the best for comparative or
competitive analysis.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">As your first research step,
visit the portfolio page. You’ll know about more than 200 companies which
Google has a stake in. These are categorized under the heads Consumer,
Enterprise & Data, Commerce, Seed and Life Science, and Health. Look for a relevant
site.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A cool Google Ventures website is
CustomMade. This site offers a marketplace for customized products crafted by jewelers,
woodworkers, metalworkers, and others. The navigation and architecture is comparable
to that of any ecommerce site.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Same as other websites, most
linking domains direct to CustomMade’s home page. This makes it the site’s
strongest page. How CustomMade harnesses that strength is great to note. Plenty
of links that are keyword rich direct to category pages. They’ve created a comprehensive
sitemap using various indexes. Isn’t this brilliant? But some regard this as
spam.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">It’s likely that some people feel
that GV sites become eligible because of their relationship with Google. But this
cannot be algorithmically proved. Various algorithm updates from Google did
affect CustomMade, but the present version is creating record traffic. This website
deserves attention since its back on track in spite of all the ups and downs. </span></span></div>
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<b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Creating
External Links</span></span></b></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">CustomMade uses another great
link building tactic. It attracts links from universities and colleges (i.e. building
.edu links). Like all link building forms, how successful you are is directly dependent
on the content value.</span></span></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Before you send a link request, it’s
good to ask yourself why the site should be compelled to link to you. If you don’t
have a satisfactory answer to this, there’s no point in forwarding the request.
In CustomMade’s case, they compelled linking by offering different academic scholarships,
each valued at $1,000. This helped them attract 102 .edu backlinks.</span></span></div>
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<b><span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
Bottom Line</span></span></b></div>
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<span style="mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If you're planning to design a
link building strategy in the near future, following leads from Google is a
good first step.<o:p></o:p></span></span></div>

Creating Links Google Style

We’re going to demonstrate a particular linking tactic that’s likely to blow your mind. Get set for building links Google style! Creati...

Is Your PPC Budget Being Properly Utilized?

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx-rn0o5THwAA4NA1JmhAh11O-8t9dfK6yhPz1lH25UUjOv_MukdjjZmtM1LgT2Xmii2h65bdtFHYCRPlx7CFWiTejPnyXi9MKrT6fG96PaUg61PWK1nP_eH9vptpQ-GRtJYtGQzn2Nno/s1600/Is+Your+PPC+Budget+Being+Properly+Utilized.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="281" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgx-rn0o5THwAA4NA1JmhAh11O-8t9dfK6yhPz1lH25UUjOv_MukdjjZmtM1LgT2Xmii2h65bdtFHYCRPlx7CFWiTejPnyXi9MKrT6fG96PaUg61PWK1nP_eH9vptpQ-GRtJYtGQzn2Nno/s1600/Is+Your+PPC+Budget+Being+Properly+Utilized.jpg" width="320" /></a></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Small business advertisers spend a substantial amount on PPC each month.
According to a recent study; on an average, 25% of the amount spent proves to
be a waste. The study was based on about 500 Google AdWords accounts of small
and medium sized businesses.</span><br />
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The conductors of the study listed a number of reasons for the missed
opportunities and wasted spending. Some of them are as follows:<o:p></o:p></span></div>
<br />
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<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Poor selection of keywords i.e. keywords
not really related to the business<o:p></o:p></span></div>
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<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Clicks occurring outside the target
market<o:p></o:p></span></div>
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<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Less than optimal quality score and ad
relevancy<o:p></o:p></span></div>
<br />
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<span style="font-family: Symbol; font-size: 11pt; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol; mso-fareast-language: EN-IN;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Insufficient time or expertise for PPC
performance optimization</span><br />
<span style="font-family: Calibri;"></span> </div>
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The study considered the results of AdWords advertisers who had static
budgets over varying time periods. It listed the primary high-impact areas that
PPC optimization of small and medium businesses should focus on. <o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
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<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Spend a few minutes every week for optimization<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">According to the study, about 53% of small and medium business
advertisers went in for ad optimization just once every quarter. As little as
1% did weekly ad optimization.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The PPC advertising space is dynamic and constantly evolving. You simply
cannot afford to sit still while your competitors are optimizing; you're going
to be left way behind.<o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Hunt for the best keywords<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">In order to have low costs per click, a larger number of qualified
clicks and lesser competition, long-tail keywords are the way to go. In spite
of this, almost one fourth of small and medium business advertisers solely
depend upon broad match keywords. One fifth of them do not use even one
negative keyword.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If you use all the available AdWords features, your keyword research will
be smarter and you’ll be able to get more cost-effective and better targeted terms.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Improve relevancy of ads<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">When relevance improves, your quality score and CTR
(click through rate) also improves. It was reported that businesses having
lower quality scores had an increase of up to 400% in their cost-per-click and that
of 64% in the cost per action.<o:p></o:p></span></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">By improving relevancy via tighter and better targeted copy, advertisers
can increase the quality score. The study showed that when this score approached
10, the CPC of advertisers fell by 50% on an average.<o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Create awesome landing pages<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">We’ve seen many small businesses lose out because they don’t have killer
landing pages. The study showed that above 25% accounts direct their entire PPC
traffic to a common landing page and 20% direct it straight to the homepage.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">It was also reported that not even 50% of landing pages of small
businesses had conversion tracking. This is truly required<a href="https://www.blogger.com/null" name="_GoBack"></a>
not only to get the right visitors but to also convert them and gauge the
effectiveness of your entire campaign.<o:p></o:p></span></div>
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b><br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Consider mobile best practices for PPC<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">A call extension facility on campaigns can result in 10% increased CTR.
In spite of this, not many small and medium business advertisers offer it. The
study showed that only 1 in every 20 had call extension set ups on their
campaigns.</span></div>
<br />
<div align="left" class="MsoNormal" style="background: white; line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">People today spend almost 141 minutes each day on their mobile devices
and advertisers looking to maximize their ROI must put optimization for mobile on
priority. This is all the more important for small and local businesses which
have customers searching for their services on the fly.<o:p></o:p></span></div>

Is Your PPC Budget Being Properly Utilized?

Small business advertisers spend a substantial amount on PPC each month. According to a recent study; on an average, 25% of the amount spe...

Suggestions for Sharing on Google Plus

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJg8mqZg7oTmXUP5mj-OHtUEFBjOQlrPy1KFtTvriJ1ZtLIKQ2qKw01f1z1I_VG3RDApiB2R9nuKNxuIXqNRVqNXzV_B4ZsGFT-WJxS_iUSaGiZ_JwdnqtZkj6-qNcucuELwgLcGrmtOg/s1600/Suggestions+for+Sharing+on+Google+Plus.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="218" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjJg8mqZg7oTmXUP5mj-OHtUEFBjOQlrPy1KFtTvriJ1ZtLIKQ2qKw01f1z1I_VG3RDApiB2R9nuKNxuIXqNRVqNXzV_B4ZsGFT-WJxS_iUSaGiZ_JwdnqtZkj6-qNcucuELwgLcGrmtOg/s1600/Suggestions+for+Sharing+on+Google+Plus.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You may have your hands full with Twitter and
Facebook, but you need to take notice of Google Plus too. This social
networking giant is fast gaining traction and can help improve your search
rankings in a big way. You can gain hugely by joining the Google Plus bandwagon
for your business or startup.<o:p></o:p></span></span><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If you’re not sure regarding what to share, here
are some tips about things that are generally appreciated on Google Plus:</span></span><br />
<span style="font-family: Calibri;"></span><br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Industry links and articles
<o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Every industry or niche most likely has a market hungry for related
information and tidbits. If your links and articles are nicely informative,
compelling, and entertaining, you stand better chances of getting them shared. Try to understand your followers and figure out the stories they
tend to share. This will give you an indication of what they are interested in.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Questions <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The best way to bridge the gap between what followers want and what
you’re posting is by asking questions. These questions must be ones that bring
out useful responses. An example of a good question would be “What annoys you
the most when it comes to (<i style="mso-bidi-font-style: normal;">your line of
business</i>)?”Answers to such questions will be informative and you’ll be able
to understand your fans better.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Photos <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Everyone loves good photography. Select some photos suitable for
your niche and industry. Strikingly awesome digital pictures will help you get
responses from your fans. Sometimes even wacky or silly photos can do the trick
best. Keep experimenting to find out what gives you good results.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Videos <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Using videos, you can achieve much more than you can with ordinary
text. Videos are extremely popular because they help in the visualization of
stories and make concepts super clear. What are appropriate videos to share?
You could try making your own and sharing them on Google Plus. Optionally, you
can share interesting videos related to your niche which others have made. Make
sure to include a small snippet to accompany the video as part of your update
so others know the reasons you want them to watch and possible benefits they’ll
get.<o:p></o:p></span></div>
<br />
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Quotes <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">A well thought out quote can motivate, inspire, and provoke strong
emotions. We have seen that quotes generally score well on most major social
networking platforms like Facebook, Twitter, and Pinterest. Google Plus is much
the same - a great quote put forth at an appropriate time will probably be well
received and your followers might even share them. There’s no dearth of quotes
online. You’ll get all types of quotes on various quote websites – humorous,
serious, and philosophical.</span></div>
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span> </div>
<h2 style="line-height: 150%; margin: 0in 0in 0pt; mso-margin-bottom-alt: auto;">
<span style="color: windowtext; font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Google Plus tips <o:p></o:p></span></h2>
<br />
<div style="line-height: 150%; margin-top: 0in;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">We have noticed an interesting fact about social networks. People
who are members and actively participate in a network tend to share and like
content which provides tips related to the network itself. So when you come
across a piece that offers a good Google Plus tip, do remember to share it
within your circle. Posting information about news related articles, tools and
good resources is also a great idea.<o:p></o:p></span></div>

Suggestions for Sharing on Google Plus

You may have your hands full with Twitter and Facebook, but you need to take notice of Google Plus too. This social networking giant is fa...

Social Media Mistakes to Avoid

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-0MI2CGOSG0cZWFNJJqpl_zuNcMVhV-Dfx7SzF5gCb3QjOkDfYEZrknP52F_qGOHX1p76gN53nrERVuKVXxU4lVwBeCA22Q8goQPPiRYerXkLaWItFc9jYoOsuaxHR8992dmqritL7SY/s1600/Social+Media+Mistakes+to+Avoid.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-0MI2CGOSG0cZWFNJJqpl_zuNcMVhV-Dfx7SzF5gCb3QjOkDfYEZrknP52F_qGOHX1p76gN53nrERVuKVXxU4lVwBeCA22Q8goQPPiRYerXkLaWItFc9jYoOsuaxHR8992dmqritL7SY/s1600/Social+Media+Mistakes+to+Avoid.jpg" /></a></div>
<span style="font-family: Calibri;">Y</span><span style="font-family: Calibri;">ou’ve probably used social media for your business by now.
You’ve been tweeting and generating likes on Facebook, and you even have a
following on Pinterest. But even though you have utilized social media, what
could you be doing better? </span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Keeping up on social media can be a challenge, especially if
you are new to the platforms and options. While mistakes are hard to avoid,
they can cost you time and money. You can steer clear of social media mistakes
with a little planning and strategy. Here are a few of the most common social
media mistakes to avoid:</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Doing it yourself
when you shouldn’t. </b>While there is certainly nothing wrong with being in
charge of social media yourself, there are some situations where a professional
is better suited to do the job. This way, you can be sure that you have a
qualified professional who can reach your desire markets.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not having a
strategy. </b>It takes a sound strategy to ensure social media’s marketing
success, and not having one is a foolish move on a company’s part. A social media
strategy is essential in creating a consistent voice that offers relevant
content that is shared across multiple platforms.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Being too stuffy.</b>
Many companies present an image that is too corporate for social media
presence. While your posts should remain professional, you should have fun with
them. A sense of humor goes a long way, without crossing any lines of course.
Your presence needs to be fun and definitely not boring.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Not engaging your
audience.</b> Social media is all about conversation. Therefore, you must be
present and responsive when it comes to posting, commenting, and tweeting. You
shouldn’t go autopilot with your social media tasks as this diminishes any
engagement with people. Also remember that each platform will reach a different
group of audience.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Concentrating on one
social platform. </b>You really need to expand to multiple social media
platforms to get more traffic. While Facebook is one of the most predominant
platforms, Google+ is best if you can’t invest a lot of time. You can start
with one or two and then expand as you get the hang of it.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Social media is an absolute must for every business owner
who wants to succeed in the online world. It’s more than simply adding content
and posting it. By avoiding the most common mistakes, utilizing social media
can be a breeze!</span></div>

Social Media Mistakes to Avoid

Y ou’ve probably used social media for your business by now. You’ve been tweeting and generating likes on Facebook, and you even have a fo...

Strategies for Effective Link Building

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrR6tA6lkOhAQPJfB_JMF0g-zvH0ij_8-8CAII9UB7UfSehqXTkkhgn5M12tg6TCCy35x0wGrJgaVcBarK_3CrbbEewB0pOXAY5ftaVczsHtLpUollwXIgF3c-eJKYs5Ih3agQXz7cQHo/s1600/Strategies+for+Effective+Link+Building.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrR6tA6lkOhAQPJfB_JMF0g-zvH0ij_8-8CAII9UB7UfSehqXTkkhgn5M12tg6TCCy35x0wGrJgaVcBarK_3CrbbEewB0pOXAY5ftaVczsHtLpUollwXIgF3c-eJKYs5Ih3agQXz7cQHo/s320/Strategies+for+Effective+Link+Building.jpg" width="320" /></a></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If there are no
links on your blog or website, it will be invisible to everyone except the direct
traffic, as its referral traffic will be zero. I’ve seen a lot of smart people developing
highly popular sites and creating continuous streams of fresh links. They do
this by attracting natural links from trusted blogs and sites of high quality.</span><br />

<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The following strategies
will help generate links that drive relevant traffic, build web brands, and also
build credibility amongst both search engines and people.  <o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Creation of Authority Lists Tagged to Brands</span></b><b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-outline-level: 2; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You need to build a system where top blogs are put together in a
single useful place.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">This strategy
proves highly effective, not simply for SEO purposes but for user friendliness as
well.  When your list gets a brand on many blogs and the social web, it creates
a lot of awareness about your program.  When you choose top quality sites in
your network and gain a prestigious level, many bloggers will wish to be a part
of it.  This will help them build credibility for their own sites.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If your site or
blog is already popular, this strategy will work better. You can then actually
drive traffic to all sites within the network.  If you’re connecting
people usefully, it makes it more worthwhile for them to become members, and
they’ll probably promote you in a big way.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Creation of Free Wordpress Themes<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">Creation of free Wordpress
themes that reinforce the components of your brand can go a long way. Attach links
to your blog at the footer and optimize the anchor text if you wish. Promote the
theme on your site, calling it a blog post. Include a themes link in your blog.
You could submit the theme for inclusion in Wordpress theme directories.</span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">This is a wonderful strategy if you create a unique theme.
Sometimes the simpler themes do well because they can be customized as required. 
Some people doubt whether the footer links can contribute much towards SEO. However
I think many back links to sites can’t do much harm, especially when they’re on
a large number of active blogs. <o:p></o:p></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>Invite People to
Republish</strong> <o:p></o:p></span></div>
<br />
<h2 style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">You can create content having a niche
appeal, and at the bottom you can invite readers to republish it and link to
your blog. If your content is valuable and useful, this is quite likely to
happen. <strong><span style="font-family: "Calibri","sans-serif"; font-weight: normal; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I just love this</span></strong></span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; font-weight: normal; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"> strategy. It really works towards getting me links
of exceptionally high quality.</span></h2>
<br />
<div style="margin: 0in 0in 0pt 0.25in; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Have a Blog Contest<o:p></o:p></span></b></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">There are many
contests running in the blogosphere and you can follow suit. Try to keep the
contest creative yet simple.<span style="mso-spacerun: yes;">  </span>It should
be fun, lighthearted, upbeat, and positive. <o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The more it appeals
to your site’s demographic, the better are the chances of a large number of
participants.<span style="mso-spacerun: yes;">  </span>Link to participants,
drive attention towards them, and make them feel very special. Highlight
winners in an especially dedicated post.<o:p></o:p></span></div>
<br />
<div align="left" class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; text-align: left;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">The contest
shouldn’t be too complex or else you’ll have people shying away. Try to keep it
natural for better participation. The scenario should be such that everyone
wins and things are equally beneficial for participants and host. </span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN; mso-hansi-theme-font: minor-latin;">If you can get
people to post links to you on their blogs, great, but use more creative ideas
than simply telling them that they can enter the contest only if they link to
you.<span style="mso-spacerun: yes;">  </span></span></div>
<br />
<div style="margin: 0in 0in 0pt;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">In conclusion, we would advise careful study of link and
traffic rainmakers for inspiration. There are really no wrong strategies as
long as you stay honest, open, and transparent… and do not use black hat
techniques.<o:p></o:p></span></div>

Strategies for Effective Link Building

If there are no links on your blog or website, it will be invisible to everyone except the direct traffic, as its referral traffic will be...

Getting the Most Out of Twitter Ads

<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s1600/Twitter-Logo-1024x832.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="260" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjxstfyggD9UO09HxsFEG7aJJ0ZZfLEWS6OU5kDIUqjOMZT_a-07e6Se5gRF4kyRTBSV3fB-89shuE6NU_h7bGnlMdbUQbmJIqIQlmNvykyxPRoEqTvMH1ELtu_akou9i9DWtOdSGwrc_c/s320/Twitter-Logo-1024x832.png" width="320" /></a></div>
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Twitter
offers many paid options which can help you gain more exposure and grow your
business. </span></span><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">We’ve
put together some guidelines regarding how you can create a Twitter ad campaign
that really delivers:</span></span><br />
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Tweets to Gain
Visibility <o:p></o:p></span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">A
popular use of Twitter advertising is promotion of specific messages or tweets.
For example, searching for a keyword on Twitter will most likely display a
promoted tweet above the search results. This is a great way of getting a
specific message related to your business offerings to display at the top of a potential
customer’s Twitter feed. You can also use it for promoting engaging business
related content which will help boost your authority in the industry.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">For
promoting a tweet, visit Twitter’s advertising section and sign in. Specify
your country with time zone if required. Currently, advertising on Twitter is
available only in the US, UK, Ireland and Canada. If you’ve used Twitter
advertising previously, click on New Campaign to begin with a fresh advertising
campaign.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Next,
select New Promoted Tweets Campaign. You’ll need to answer some setup questions
related to your campaign such as campaign name and duration. Next, specify your
targeting options. With interest-based targeting, you can target people similar
to those following a specific Twitter username. This means your ads can be
targeted at your competitor’s followers.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">With
keyword targeting, your tweet appears in the search results of people searching
for a specific keyword. You can also target your ads at people from specific
locations or based on user device or gender. If you wish, you can manually
select tweets to promote or let Twitter select 5 recent engaging tweets. To
achieve a specific goal such as advertising a new product, it’s best to use the
Promote a New Tweet option to create a custom tweet.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Finally,
specify your total budget amount and maximum bid amount for an engagement. If
you bid lower than what Twitter suggests, there’s a possibility of being outbid
on your selected targeting options.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">If
you’re using Twitter advertising for the first time, you need to specify a
payment method. Save your campaign. It goes live once approved.<span style="mso-spacerun: yes;"> </span></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Promoted Accounts to Grow
Followers </span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can also use Twitter advertising to increase your followers through</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;"> promoted accounts. These accounts can be seen in different
Twitter areas, for example, in the Who to Follow box on the left sidebar. This
is a great method of increasing targeted followers, especially if you’re new to
Twitter or simply wish to increase your audience.</span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
promoted accounts setup process is similar to that of promoted tweets. Your targeting
options are restricted to users similar to a specific Twitter account’s
followers and users having specific interests.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You
can select one of your tweets to be displayed on mobile devices near your
suggestion to follow. This tweet should be interesting enough to make someone
wish to follow you. <span style="mso-spacerun: yes;"> </span>Budgeting options
are quite similar to those of promoted tweets. Be picky about targeting so that
you need to pay only for those followers who benefit your business.<o:p></o:p></span></span></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Use Lead Generation Cards to Increase
Leads </span></span></b></div>
<br />
<div class="MsoNoSpacing" style="margin: 0in 0in 0pt;">
<span style="mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Lead
generation cards are tweets which allow a business to collect names and email
information related to potential business leads or subscribers to mailing lists
on Twitter. This is a great way to get tangible and measurable ROI from Twitter
advertising.<o:p></o:p></span></span></div>

Getting the Most Out of Twitter Ads

Twitter offers many paid options which can help you gain more exposure and grow your business. We’ve put together some guidelines regard...

Getting Set for Social Media Marketing

<div class="separator" style="clear: both; text-align: center;">
<a href="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="288" src="http://www.eyecomm.org/Portals/165520/images/social_media_.jpg" width="320" /></a></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Making an in-depth, social media strategy with clearly defined goals is
as critical as having a solid business plan. I can often gauge when a company
has an improvised social media plan. This probably holds true for your
potential customers and fans as well. They might even turn away from your brand
and start looking at your competitors in that case.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">I think there are a few crucial questions you need to ask yourself when you’re
building a social marketing plan for your company:<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">What is the goal my company wishes to achieve with social media?<o:p></o:p></span></span></b><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;"></span></span><br />
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">This depends on the business type. You might want to gain brand exposure,
interact directly with customers, or promote your products and services via
social media. Once you’ve identified your own goals, try to understand those of
your customers and work out how you can use social media to connect both.<o:p></o:p></span></span><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></b><br />
<b><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Must we cover
all well-known social media networks? <o:p></o:p></span></b><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">I </span><span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 150%; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">would suggest
that for starters, small businesses have a blog and for a few months, be
present on a single social network. You can decide on the network to begin with
by surveying what platforms your customers mostly use.<o:p></o:p></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">A Twitter account is a good idea, whether your company is small or large
since it’s an easy to use and learn this platform. </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin;">Google+
can help boost the search engine optimization (SEO) of your site. B2B firms can
benefit from Slideshare and LinkedIn to link within their industry. Being on
Pinterest and Facebook is advisable for B2C companies.<o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How should content be handled on social networks? </span></span></b><br />
<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><br /><span style="font-family: Calibri;">
</span></span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">It’s a good
idea to post 2 to 5 times every day on all your social networks. One post daily
might not be enough since followers and fans do not all visit social-media
sites at the same time. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="font-family: Calibri;"><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">We’ve seen that c</span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;">ertain kinds of content usually work well for specific
social-media platforms. For instance, visual platforms like Pinterest, Google+,
Facebook and Instagram can effectively showcase memorable images of your
products, events and maybe behind-the-scenes pictures of employees at work. On
Facebook, status updates without accompanying links also work well, especially
when questions are asked. <o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Speaking about Twitter, there should a nice balance of tweets related to
your company and retweeting posts from business partners and other industry
influencers. LinkedIn is a good platform for sharing of productivity tips,
company news and leadership articles.<o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">When you use varied content types such as photos, short videos, tips, useful
links etc. across platforms, you can make things look fresh and interesting. <o:p></o:p></span></span></div>
<b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">How can the success of social-media marketing efforts be measured?<o:p></o:p></span></span></b><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">You need to track your social-media marketing performances continually
to gauge the tactics and post types that work.<o:p></o:p></span></span></div>
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">Many social platforms display their own metrics. For example, Facebook
allows page administrators free access to Page Insights data which informs you
about the number of visitors who interacted with your posts. This data can be
used to plan future posts better and decide on more effective methods for
connecting with your followers and fans. <o:p></o:p></span></span><br />
<br />
<div class="MsoNormal" style="background: white; line-height: 150%; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto;">
<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-IN;"><span style="font-family: Calibri;">LinkedIn offers similar analytics for pages of organizations. Google
Analytics can help you see the effectiveness of your social-media efforts
towards directing traffic to your online store or main website. If you come
across Pinterest, Facebook, Twitter, or your other social platforms listed as main
referrers to your site, you can rest assured your social-media campaigns are
not in vain.<o:p></o:p></span></span></div>

Getting Set for Social Media Marketing

Making an in-depth, social media strategy with clearly defined goals is as critical as having a solid business plan. I can often gauge whe...