Creating
Internal Links
Charity begins at home. It’s a
sensible move to initiate all linking campaigns on your very own website. Get started by executing
a link check and fixing broken links that come up. The next step is
to leverage the trust and power that your website is already blessed with. This
is where competitor analysis plays a role.
We’ll share a trade secret with
you. When looking for competitors, the primary location that we visit is Google
Ventures (GV). We suggest you follow suit.
For those not familiar with
Google Ventures, this is Google’s venture capital arm. They offer seed venture capital
and funding during the growth-stage to companies. They benefit financially from
building companies which they sell later at crazy prices. One of the ways they do
this is by driving loads of organic traffic towards their ecommerce holdings.
Websites that
Google Ventures own can directly access Google. Google Ventures claims that they
provide real and unparalleled access to all Google's employees and alumni. This
obviously includes people familiar with the working of the algorithm and related
optimization. So this resource appears to be the best for comparative or
competitive analysis.
As your first research step,
visit the portfolio page. You’ll know about more than 200 companies which
Google has a stake in. These are categorized under the heads Consumer,
Enterprise & Data, Commerce, Seed and Life Science, and Health. Look for a relevant
site.
A cool Google Ventures website is
CustomMade. This site offers a marketplace for customized products crafted by jewelers,
woodworkers, metalworkers, and others. The navigation and architecture is comparable
to that of any ecommerce site.
Same as other websites, most
linking domains direct to CustomMade’s home page. This makes it the site’s
strongest page. How CustomMade harnesses that strength is great to note. Plenty
of links that are keyword rich direct to category pages. They’ve created a comprehensive
sitemap using various indexes. Isn’t this brilliant? But some regard this as
spam.
It’s likely that some people feel
that GV sites become eligible because of their relationship with Google. But this
cannot be algorithmically proved. Various algorithm updates from Google did
affect CustomMade, but the present version is creating record traffic. This website
deserves attention since its back on track in spite of all the ups and downs.
Creating
External Links
CustomMade uses another great
link building tactic. It attracts links from universities and colleges (i.e. building
.edu links). Like all link building forms, how successful you are is directly dependent
on the content value.
Before you send a link request, it’s
good to ask yourself why the site should be compelled to link to you. If you don’t
have a satisfactory answer to this, there’s no point in forwarding the request.
In CustomMade’s case, they compelled linking by offering different academic scholarships,
each valued at $1,000. This helped them attract 102 .edu backlinks.
The
Bottom Line
If you're planning to design a
link building strategy in the near future, following leads from Google is a
good first step.
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