iLeads.com Blog

Turbocharge Your Blog Performance with Old Content

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" width="320" /></a></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look
at the old blog posts as a valuable resource rather than as something not
likely to see the light of day again. Old content can be a real goldmine of
ideas which can turbocharge your blog’s performance and reduce the stress of
periodically dishing out new content.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Some loyal readers might have missed a
blog post because it faded into obscurity behind more recent entries. It might
not occur to them to read back through older archives. </span></span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Refurbishing your content and
republishing it will help you get past the content generation hassles and help
you reach the readers who might have missed past posts. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You obviously don’t want to update the
date and publish old posts as they are. Here are some suggestions for
maximizing value of existing content:<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Update dated content: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Say you’re working in an industry where algorithm
changes and new strategies are a way of life. Your popular one year old blog
post regarding industrial best practices might not be absolutely relevant
today. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You can go back to such posts, update
them according to the current scenario and then republish. It’s a win-win
because your audience gets great new content and you’ve not had to struggle
with a new idea.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Take the concept further: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Adding a 'Part II'
to a blog is another great<a href="https://www.blogger.com/null" name="_GoBack"></a> concept. You can include
additional information about the topic discussed and even express a change of
view if it’s happened. You can give a back reference to your earlier post or
create </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">a separate post addressing
a fresh perspective.<o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">When you link an old post to a
"Part II" post, you get traffic for both entries and your entire
readership benefits. To use one idea for multiple posts, you could consider
creating a neatly laid out guide with multiple chapters.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Create link roundups: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Sharing old posts using link roundups is a
popular blogging technique. You can use this to showcase relevant, interesting,
or fun links from all over. This outreach tool allows you to connect with the owners
of other sites and your audience will perceive you as an industry expert. <o:p></o:p></span></span></div>
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Make sure don't lose your own traffic
to outside links. Including a section titled, "Posts You Might Have
Missed" at the bottom of the roundup can give your earlier posts some
deserving attention and keep people longer on your site.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Reference past posts on social media: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Though this </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">won’t add to your blog's content per se, it
can help you maximize value of already published content.<o:p></o:p></span></span></div>
<br />
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<span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You could mark out a day of the week
to promote your blog content on your social channels. For example, you could
post something like a "Throwback Thursday" message regularly on your
social platforms to link to previous blog articles. This provides value to
social followers and prevents your profiles from appearing too
self-promotional.<o:p></o:p></span></span></div>
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<span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Change your content formats: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">You can use various content formats for
getting maximum value out of articles already written. For example, an interesting
and well received blog post can be turned into a cool video. You could even put
together a handful of posts on related topics into a free e-book on your site. Or
you could share the e-book in exchange for signing up for a newsletter or sell
it for improving the site's bottom line. <o:p></o:p></span></span></div>

Turbocharge Your Blog Performance with Old Content

Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look at the o...

Using Social Media to Build Your Brand

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEiI1oaxTfpX7es01LNAnDgs2y97lOEC9QqsOqV9qmYfTLhUm2WLe8ckguxDFDgb64WVEgnR1zAz36O69qKwkh-Ka4rZWEaOatxGpisKjJNnUvLMOmUwqU0Gk_z4vD1LCfU5J7ofKHiHc/s1600/social-crowd.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEiI1oaxTfpX7es01LNAnDgs2y97lOEC9QqsOqV9qmYfTLhUm2WLe8ckguxDFDgb64WVEgnR1zAz36O69qKwkh-Ka4rZWEaOatxGpisKjJNnUvLMOmUwqU0Gk_z4vD1LCfU5J7ofKHiHc/s1600/social-crowd.png" width="320" /></a></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">A successful real estate agent has a lot on
their plate. From managing clients’ expectations and listings to building a
professional brand, it takes a lot to run a great real estate company.</span></div>
<div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Among the best and simplest means
of boosting and building your brand is the use of an efficient and
cost-effective strategy to target a wider audience. And one of the best ways to
accomplish this is through the effective use of social media.</span></div>
<div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>How your brand and social media can work together</strong></span></div>
<div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Real estate agents might be wondering the
reason why social media is quite vital to their brand. Quite simply, social
media use is effective in reaching clients and growing any business.</span></div>
<div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">When social media is properly managed, it will
help to build your reputation and establish yourself as industry expert. When
this is achieved, it’s going to be easier to reach potential clients, provide
value, and retain clients for a long time.</span></div>
<div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Apart from
reputation, social media is also crucial to real estate professionals in terms
of networking. Social media is a potent tool to connect with others in the
niche as well as keeping in connection with past and present clients. This may
lead to referrals. Furthermore, it may offer insights into the way other
professionals in this particular market promote their business.</span></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>How can you
effectively use social media?</strong></span></div>
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<div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Basically,
real estate agents have different strategies and choices at their finger tips.
This may make connecting with others, reaching new clients, and building a
brand a walk in the park. Take the example of a Facebook page. How can a real
estate agent use this tool to engage with current clients and potential clients?
They can post relevant and pertinent information on a regular basis.</span></div>
<br />
<div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The majority
of people are turned off by forced advertising among other clear marketing
ploys. However, companies who comment and post meaningful content and appear as
friendly may become successful in this regard. Whereas a personal page may be
effective, it might help to establish a business fan page. This may lead to
more promotional marketing and listings of foreclosed houses among
others. <o:p></o:p></span></div>
<br />
<div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">While
Facebook is among the most popular social media tools, it's not the only fish in the
sea. A social media site like YouTube can also become handy. The site is quite
valuable because professionals can film listings and then post them online.
They can also post a link to their main site and get exposure for their
services.</span></div>
<br />
<div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;">
<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Need lead
product solutions? iLeads delivers results that fits your needs! We are a lead
solutions provider with lead generation covering Insurance, Lending, Real
Estate, Direct Marketing, as well as Lead and Data Analytics. Contact <a href="http://www.ileads.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">iLeads</span></a> today!<o:p></o:p></span></div>

Using Social Media to Build Your Brand

A successful real estate agent has a lot on their plate. From managing clients’ expectations and listings to building a professional b...

Skills that Real Estate Professionals Should Have

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIxDrQMAbV7yvpnI1QCLZ4m131d5mSrGPXSpygjqfyajE2_3EN_1ieCOD-8e7lzQggZYPFgz8Cm2bPfIUDkW9R9ohPjPVpexXgMS4NBOOXCGjoGLT306sogh6LdjE0hKlt1zP9gTTvoQo/s1600/Skills+that+Real+Estate+Professionals+Should+Have.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="206" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIxDrQMAbV7yvpnI1QCLZ4m131d5mSrGPXSpygjqfyajE2_3EN_1ieCOD-8e7lzQggZYPFgz8Cm2bPfIUDkW9R9ohPjPVpexXgMS4NBOOXCGjoGLT306sogh6LdjE0hKlt1zP9gTTvoQo/s1600/Skills+that+Real+Estate+Professionals+Should+Have.jpg" width="320" /></a></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">It’s
important for real estate agents to gain some important skills for career development
and smooth operation as well as great client interaction. A real estate agent
should be self-promoting and work with professionalism at all times while
upholding a code of ethics. Here’s a look at some other skills a good real
estate professional should have in order to be successful:<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Sales and marketing skills<o:p></o:p></span></span></b></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Real
estate work involves entrepreneurship and should agents should possess great
sales skills. It’s important to have a professional image and pleasant
personality to create a good impression on clients. Some important sales skills
include the ability to make sales presentations, negotiating skills, qualifying
prospects, and closing deals. When it comes to marketing, an agent should be
proactive with marketing. Marketing is one of the primary effective ways to
find potential clients.<o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Communication skills<o:p></o:p></span></span></b></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Learning
how to communicate with your clients is important during sales and marketing.
As a real estate professional, you need to listen and interpret the client’s
needs appropriately. Good communication also involves updating your clients
regularly about the progress of the real estate transaction.<o:p></o:p></span></span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Organization skills<o:p></o:p></span></span></b></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
real estate transactions involve a lot of paperwork, thus as a realtor you
should be well organized and exceedingly detail oriented. This is because
crucial legal documents are used and signed; missed forms or errors may lead to
serious consequences such as facing lawsuits or hinder the client from getting
financing. <o:p></o:p></span></span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Customer service skills<o:p></o:p></span></span></b></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Great
customer service skills are absolutely essential in the real estate industry. As
a realtor, you should be able to assist the client throughout the entire home buying
process. The client may be a brand new homebuyer, and they may need you to
relieve their anxiety involved in acquiring or selling property. <o:p></o:p></span></span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Analytical skills<o:p></o:p></span></span></b></div>
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">The
real estate market is always changing, and you need to be informed of these
changes. Real estate professionals should be able to analyze current market
trends. This will help give clients all the needed information when
consulted. Real estate involves dealing with numbers, so quick calculation
skills are necessary to help in interest rates, financing and other money
matters. The realtor should also have attained the necessary education
requirements required by National Association of Realtors (NSA).<o:p></o:p></span></span></div>
<br />
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<b style="mso-bidi-font-weight: normal;"><span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Time-juggling skills<o:p></o:p></span></span></b></div>
<br />
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">As
a realtor you may find yourself busy up and down meeting with clients and
spending hours searching real property in the market. Therefore, learning how
to juggle between job responsibilities and family is important. According to the
Bureau of Labor Statistics, most realtors will meet their clients in on evening
hours or weekends when the clients are free.<o:p></o:p></span></span></div>
<br />
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<span style="mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Get
your share of the $1.5 trillion in Adjustable Rate Mortgages scheduled to reset
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price per lead! With our ARM plus leads, you can. Get in touch with </span><a href="http://www.armsource.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">ARM Source</span></span></a><span style="font-family: Calibri;"> today!<o:p></o:p></span></span></div>

Skills that Real Estate Professionals Should Have

It’s important for real estate agents to gain some important skills for career development and smooth operation as well as great clien...

Social Media Marketing and Small Businesses

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglDbPHoj8Rmo0qOWEhlPiKeCuGLvz45vAH-pCFqEoGULRjHSDki3NUp-qhLGkLe_SIeASn8yGGpRRLEUf1OvhuXc26TLkKIPWlhX3V59_cRS5L2J4pKceVueEBtIl7mvK6waskFAKec9s/s1600/Social+Media+Marketing+for+Small+Businesses.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEglDbPHoj8Rmo0qOWEhlPiKeCuGLvz45vAH-pCFqEoGULRjHSDki3NUp-qhLGkLe_SIeASn8yGGpRRLEUf1OvhuXc26TLkKIPWlhX3V59_cRS5L2J4pKceVueEBtIl7mvK6waskFAKec9s/s1600/Social+Media+Marketing+for+Small+Businesses.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">Social media marketing has been a blessing in disguise for
small businesses with limited resources and which would otherwise not be able
to conduct market research on their products and their targeted customers’
response to them. The publicity, marketing reach, and customer relations made
possible via social media has been an answer for many entrepreneurs and small
businesses. </span></div>
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<span style="font-family: Calibri;">There are plenty of avenues to pursue in using social media
as a marketing tool, but it is also a very real possibility to bite off more
than you can chew if you use too many platforms. However, focusing only on one
platform can be just as dangerous if for example the account is deleted or
banned from the site. <br />
<br />
Small businesses need to know what their target audience is and which sites
they are more attracted to in order to tailor their social media marketing to
them. Each site has its strength and a business owner can play to them to reach
a wider target and to relate with his or her customers. For example, Pinterest
provides a very visual platform which can be helpful for some businesses. Twitter
and Facebook provide excellent avenues to communicate with customers and get
feedback.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;"><span style="mso-spacerun: yes;"> </span>The platform to use
will depend on the target audience after which it is important to make
connections and keep them up, which means constantly updating your page and
keeping it interesting. In connection to this, one of the most important things
to do with social media is to provide content that is interesting without being
full of fluff. Content posted should be helpful and meaningful without sounding
like excerpts of an encyclopedia.</span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Of the content published, 80 percent should be about the
interests of the customers. This would earn them the right to talk about their
products or businesses in the other 20 percent of the content. Consistency is
something that will go a long way in promoting social media marketing for small
businesses and responding to the comments given by the audience will help grow
the community and expand your networks. Despite the fact the relationships
built on social media are sometimes superficial, they help build a small business
as the customers regard you as a friend. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Leads Direct provides quality business leads at 40-80% off
retail prices so you can grow your business quickly and increase your ROI. Contact
</span><a href="http://www.ileads.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Leads Direct</span></span></a><span style="font-family: Calibri;"> today!</span></div>

Social Media Marketing and Small Businesses

Social media marketing has been a blessing in disguise for small businesses with limited resources and which would otherwise not b...

Improving Your Lead Generation Campaign

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9koxyR-7xcbnm6MS3-Cs4eiOwSUmCfNnGQ2d3zoA9TzrHgICOiRtAvEBOz_HZqhrBc34JvAOG7OlAmFv0NjgOvf83VFQcrEzwlXHmfbMljCk3au8jpkaicKWykgkkfNli3FbfuXsHfdA/s1600/Improving+Your+Lead+Generation+Campaign.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9koxyR-7xcbnm6MS3-Cs4eiOwSUmCfNnGQ2d3zoA9TzrHgICOiRtAvEBOz_HZqhrBc34JvAOG7OlAmFv0NjgOvf83VFQcrEzwlXHmfbMljCk3au8jpkaicKWykgkkfNli3FbfuXsHfdA/s1600/Improving+Your+Lead+Generation+Campaign.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Promoting your brand and services involves an innovative lead
generation campaign that generates targeted traffic to your website. The goal,
of course, is to bring in more business for your company. Not only do you want
traffic, you want website traffic to convert into leads. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">A successful lead generation campaign is created around a mining of
customer profiles and a clear knowledge of customers’ buying behavior. You want
to address potential clients in a personalized way that best serves their
needs.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Here are some effective ways to improve your lead generation campaign:</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Optimize your website.</b> When people
visit your site, they want to know how it can help them with their needs and
solve their problems. It’s a fact that visitors leave a site within ten seconds
if they don’t find anything of value to them and/or if the website is difficult
to navigate. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Create free giveaways.</b> You
can gain valuable contact information for a great number of leads when you
offer free giveaways and promotions. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Offer white pages. </b>You can
generate a good number of leads by offering white pages with valuable information
for a limited time. You can also do the same with eBooks.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Focus on content.</b> Beefing up
your content can do wonders for your lead generation campaign. Regular posting on
social media channels can quickly generate an audience that can quickly grow.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Understand your lead.</b> In
order to serve customers’ needs, you must first know what they want. With a
clear understanding of what prospects want, you can target them with content
and incentives so that they will buy your product or services</span><span lang="EN" style="color: #444444; font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-ansi-language: EN;">.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">Lead generation is an important part of any type of business. Let’s
face it: Your business cannot survive without leads. Sprucing up your lead
generation campaign can bring a constant stream of valuable leads that can make
all the difference in your business.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="font-family: Calibri;">LeadXL provides accurate, actionable information and analysis,
resulting in increased conversion of leads from ALL sources. Lead XL was built
for lenders following a clear path to success: Analyze. Revive. Enhance.
Contact </span><a href="http://www.leadxl.co/"><span style="color: blue; font-family: Calibri;">Lead XL</span></a><span style="font-family: Calibri;"> today!</span></div>

Improving Your Lead Generation Campaign

Promoting your brand and services involves an innovative lead generation campaign that generates targeted traffic to your website. The...

Strategies for Generating Mortgage Leads: Part Two

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9W0g94kmHnzlv3OrEdHi0CEoxI_5wxxtKESbLS-SUyYDtihy0XL55KbaXruHcvaKS8VDz_Rk_2Rdnd7ygTGxIKkmiKQU58ApVG2kP_V8LypFCjYzJYrZ2autsuny0zHcbtz0RqkyVANE/s1600/Strategies+for+Generating+Mortgage+Leads.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9W0g94kmHnzlv3OrEdHi0CEoxI_5wxxtKESbLS-SUyYDtihy0XL55KbaXruHcvaKS8VDz_Rk_2Rdnd7ygTGxIKkmiKQU58ApVG2kP_V8LypFCjYzJYrZ2autsuny0zHcbtz0RqkyVANE/s1600/Strategies+for+Generating+Mortgage+Leads.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Finding mortgage leads means thinking outside the
box (which our first article on this topic covered) and not forgetting to think
about the things inside the box too.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Marketing
within your own circle</span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">This might appear silly but there are lenders who
still just provide their names and numbers to clients and other business
associates. If you are one of those and you happen to be popular within your
area, don’t ignore the importance of decent business cards.<span style="mso-spacerun: yes;">  </span>Business cards are as essential as the flyers
and brochures you use for advertising and explaining your loan products and
their features. When you meet people at functions or some other business
occasions and talk about the mortgage business, after you have demonstrated
your ideas and knowledge, leave your business card so that they have a
reference in case they need your expertise in the future (which might be just within
1-2 weeks after you’ve met them)</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">What about all the people you already know?
Maintain a list of people whom you regularly stay in touch with. You might be
meeting certain brokers on regular occasions. What if they are not aware of
your latest programs and/or the competitive rates you are planning for the near
future? Circulate your brochures carrying loan benefits on mortgages and the
programs that you have to offer among the people whom you meet frequently. You
never know from where a mortgage lead might generate. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Maintain a file of people to whom you regularly
send your business letters and loan prospects. Keep a breezy check on them.
Whenever you think of implementing a new program or want opinions while
thinking for one, check with the people who have shown good interest earlier on
the same lines.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">What about the existing clients! Never fail to
check for reference with the clients whom you have already provided good and
satisfactory services. It won’t be like a big surprise, but when you get in
touch check with them, they might have some fine references to offer. No one
can recommend you better to their circles than them.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Real estate
agents, realtors, and homeowners</span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Real estate agent and realtors frequently come in
contact with people interested in mortgage loans. The more they are familiar
with the products you have to offer, higher are the possibilities of them
providing you with mortgage leads. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Widen your circle by adding more and more of these
professionals. Trace new ones through websites and classifieds. To the ones who
are in your vicinity, pay a personal visit or at least give them a call once in
a while. Explain them the incentives you have to offer in exchange of genuine
leads. Take care of the what’s-in-it-for-me factor.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Whenever you see one of those signboards ‘for sale
by owner’, make sure you contact these homeowners who are not interested in
realtors. They need good inquiries to identify good customers. So chances are
they might allow a professional lender to advertise next to their signboards;
one who can help prospective clients with loan programs. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">These techniques have been tried and tested by
renowned lenders and investors who have started with small time businesses and
have graduated to their current status. No matter how less these suggestions
and ideas appeal to you, make sure you don’t leave any stone unturned to expand
your business.<span style="mso-spacerun: yes;">    </span><span style="mso-spacerun: yes;">    </span></span></div>

Strategies for Generating Mortgage Leads: Part Two

Finding mortgage leads means thinking outside the box (which our first article on this topic covered) and not forgetting to think abou...

Why Should Realtors Care About Big Data?

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdwytcTHsKwxOyv6p5bFYbmPbBWKiY4KUuu911ba8J0WB9ldxd5J5H9aZPCyyTWCYDdD6XxvcZNv2mLZXLticjvyFo6TLnld19u5Gan657z-oG_8f1c7NRMnF4zSRLn6A0ktiaggQ9QFU/s1600/Why+Should+Realtors+Care+About+Big+Data.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="229" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdwytcTHsKwxOyv6p5bFYbmPbBWKiY4KUuu911ba8J0WB9ldxd5J5H9aZPCyyTWCYDdD6XxvcZNv2mLZXLticjvyFo6TLnld19u5Gan657z-oG_8f1c7NRMnF4zSRLn6A0ktiaggQ9QFU/s1600/Why+Should+Realtors+Care+About+Big+Data.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Big data has suddenly become a hot topic in the
real estate industry. Although builders and realtors are yet to fully figure
out how they can benefit from big data, many of them have already started using
data analytics tools.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">So, what is
big data?<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Big data means vast amounts of data that people
generate when they surf online and purchase items using their credit cards. Our
interaction with digital technologies helps create digital information. In
fact, just about everything that we do at the moment generates data. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Big data can come from a variety of sources,
including posts on social networking sites, customer purchase transactions,
online videos and medical databases. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The digital information is going to get bigger. To
deal with all that information, you need mighty analytics tools. Many people
claim that a tool that can analyze all the information does not exist now.
Perhaps it doesn't. But realtors do not have to analyze all that data. They
only need to analyze data that pertains to their industry. The goal is to find
out what their clients want. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Why realtors
need to analyze big data<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">It is true that existing analytics tools are not powerful
enough to deal with all the data available at the moment, but that is no excuse
for avoiding big data. In fact, real estate companies need to realize that big
data is here to stay. And if they want to retain their competitive advantage,
they need to analyze it.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Big data helps you understand customer behavior
better. Just having access to data will not help your case unless you invest in
tools that help you analyze it. Actually, that is why it is important for
realtors to develop a big data analytics strategy.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Remember that your potential clients also have
access to big data. Many potential buyers and sellers now search online for
property information. Before hiring an agent, they may also try to find that
agent online. Social media makes it easy for people to post reviews and
complaints. Make sure that your clients are saying good things about you and
your service. If people who hired you in the past are not happy with your
service, they may give vent to their frustration online. These negative reviews
can affect your chances of finding clients.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">You need to ensure that you are providing your
clients the kind of service they can rely upon.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Conclusion<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Big data is a force to reckon with and any
developer and realtor worth their salt need to collect and analyze it. For real
companies the best source of data is their website. Install analytics tools to
understand what your visitors want. Understanding customer behavior will help
you predict what they want.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">In short, realtors can no longer ignore advances in
technology. When your customers have access to big data, you too should have
access to it. Almost all homebuyers and sellers now look up online for property
information. This is a clear indication that realtors also need to take data
seriously.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">So, here is our advice. Pay attention to the
happenings in the real estate industry. Gather information and use it to improve
your service.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Buy and work leads smarter, contact only the
customers you want to engage, and enable your employees to be productive.
Connect with your target audience with </span><a href="http://liveconnect.co/"><span style="color: windowtext; text-decoration: none; text-underline: none;"><span style="font-family: Calibri;">Live Connect</span></span></a><span style="font-family: Calibri;">
today!</span></div>

Why Should Realtors Care About Big Data?

Big data has suddenly become a hot topic in the real estate industry. Although builders and realtors are yet to fully figure out how t...

Successful Hard Money Lending

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZlB8-khx9M7BEhFRdEEleEtyUQpD5Vig71glrFInf3yJoravsVZc_dZc-Mp2SBfGeZs8uzLeTQDJrIdtBmzt0CLhC_EDrRUfi7tKyg4ekNBucbqJBNAn_AnJNe9FyC44_Q8LkP7k2Xmc/s1600/Successful+Hard+Money+Lending.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="188" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZlB8-khx9M7BEhFRdEEleEtyUQpD5Vig71glrFInf3yJoravsVZc_dZc-Mp2SBfGeZs8uzLeTQDJrIdtBmzt0CLhC_EDrRUfi7tKyg4ekNBucbqJBNAn_AnJNe9FyC44_Q8LkP7k2Xmc/s1600/Successful+Hard+Money+Lending.jpg" width="320" /></a></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Lending finances such as real estate backed loans to people with low
credibility for buying properties is probably one of the most troublesome
businesses out there. Hard money lenders often work with a lot of unorthodox techniques
and methods to gauge the potential in the borrowers’ deals. </span></div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;"></span> </div>
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Hard money lenders
have quite an important role to play in the real estate industry. They have a
lot to offer to the market and the market has a lot to offer to them. But what
are the factors that show a hard money lender’s true worth? What are the key services
or approaches which make one hard money lender better than the other one? If
you are a money lender, why would real estate agents, brokers and their clients
and referrals give you more business? Give us a minute or two. We will help you
understand some of the core concepts implemented as strategies by successful
hard money lenders.</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">We all know the amount of effort lenders have to put in scrutinizing
the deals coming from people who don’t have much credibility in the market.
Most of us are well-aware of the basic concepts of the trade, but let’s take a
closer look at a more professional approach to yield better business and
reputation.</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">First impressions:<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">How the lenders manage their first interaction with loan applicants,
speaks volumes about their reliability and business standards. Most of the best
known firms respond to loan inquires within one business day. The sooner the
applicants hear from you, the more they’ll cooperate to get the loan processing
move at a faster pace. Your prompt response-time assures the interested
borrower that the inquiry phase, which goes on for days with other
institutions, will be done in a lesser timeframe. If you keep them hanging on
for more than a week only to provide a basic response for loan eligibility, the
borrowers will immediately start applying to other firms.</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Pricing:<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Is your deal reasonable for the borrower, or too costly? Hard money
loans are often costly, but the good firms and good lenders are usually
interested in helping their clients instead of adding burdens on them. Before
sharing your deal with your client, compare your offer with the offers floating
around in the market for similar deals and make adjustments if needed. But make
sure you do not compare your offer with unreliable lenders carrying a
not-so-good reputation in the market.</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Are your policies too rigid?<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Nobody wants to deal with a hard money lender whose policies enforce
too many restrictions. The type of property the clients are interested in, the
vacancy rates, the area in which they wish to buy the property and other
aspects, such as, the rules on debt service coverage - can be extremely
problematic if your policies are not client-friendly. Lenders’ policies should
be helping people get the best of what the current market has to offer.</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Once you take care of all the above the factors and the borrowers
agree to do business, make sure you have all the necessary terms and
commitments documented. </span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Remember, hard money lenders rely more on the property values than the
credit-worthiness of the borrowers. In our economic times, if this business
form is utilized well with precautionary measures, it can provide large
benefits for our economy and for individuals too. So, do the right researches, keep
updating yourself with the services and market strategies, and reap the
benefits.</span></div>
<br />
<div class="MsoNormal" style="margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
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<b style="mso-bidi-font-weight: normal;"><o:p><span style="font-family: Calibri;"> </span></o:p></b></div>

Successful Hard Money Lending

Lending finances such as real estate backed loans to people with low credibility for buying properties is probably one of the most troub...

Senate Votes against Flood Insurance Hikes

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha-g8MQPQ6YumkzUDXRrb-7mZlOlcq4GhggM_D-TQ3ktV9_msKr-AmYKjOkUB8-GIshT6DW2fWyr_ZDT5eJGMg5nxmYNk4DPRSJM8t0wy_PWd0tqH1KcJd_6ydwlEv1ruhAoo91NKJpzs/s1600/Senate+Votes+against+Flood+Insurance+Hikes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEha-g8MQPQ6YumkzUDXRrb-7mZlOlcq4GhggM_D-TQ3ktV9_msKr-AmYKjOkUB8-GIshT6DW2fWyr_ZDT5eJGMg5nxmYNk4DPRSJM8t0wy_PWd0tqH1KcJd_6ydwlEv1ruhAoo91NKJpzs/s1600/Senate+Votes+against+Flood+Insurance+Hikes.jpg" width="320" /></a></div>
<span style="font-family: Calibri;">Insurance professionals may be interested to know
that the US Senate has voted against flood insurance reforms. The bill,
Homeowner Flood Insurance Affordability Act of 2013, will effectively curb any
increase in flood insurance premiums. It was passed on March 4. </span><br />
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill amends a few provisions of the 2012 Biggert-Waters
Flood Insurance Reforms Act, which caused premiums to go up in certain areas of
America.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill also reinstates government subsidies for
properties that were purchased and sold before the Flood Insurance Rate Maps
(FIRM) were available.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The Menendez-Grimm bill will now go to President
Obama. The White House, however, has expressed concerns about rolling back some
of the flood insurance reforms proposed by Biggert-Waters.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">While the new bill had the backing of realtors,
builders, lenders, and homeowners; some taxpayer and environmental groups were
against it. In addition, the new bill will prevent the entry of private
insurers into the flood insurance market. Private insurance companies have been
demanding the abolition of subsidized rates for a while.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The National Association of Mutual Insurance
Companies (NAMIC) said that it was disappointed by the bill. Independent
agents, on the other hand, supported the bill. Rate hikes will make flood
insurance unaffordable. It may also cause a drop in home values.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Here is a summary of the bill.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill prevents premiums from going through the
roof. There is a ceiling on annual rate hikes. The bill prevents FEMA from increasing
the average premiums for a particular kind of properties beyond 15 percent. The
premiums on individual policies cannot be increased by more than 18% per year.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill repealed Biggert-Waters provision which
required property buyers to pay full-risk premiums for properties bought and
sold before flood maps were available. This provision had caused property
prices to drop and affected the realty sector.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Grandfathering<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill reinstates grandfathering. If this was
abolished, property owners in high risk areas would either have to elevate
their home or pay higher premiums. The new bill also asks FEMA to refund
insurance policyholders who overpaid their premiums.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Affordability<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill requires FEMA to limit the number of flood
insurance policies whose annual premiums exceed 1% of the total flood coverage
offered by the policy.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Extra
features<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill gives FEMA the right to use the National
Flood Insurance Funds to reimburse policyholders who appeal a map finding
successfully. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The bill also provides for the establishment of a
Flood Insurance Advocate. The Flood Insurance Advocate will answer
policyholders' questions about flood mapping processes and flood insurance
premiums. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Urban
mitigation fairness <o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">This provision requires FEMA to suggest guidelines
on alternative methods to mitigate risks where traditional methods are not
practical.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Clear
communication<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">FEMA has to communicate full flood risks to
policyholders regardless of whether they pay full-risk premiums or not. This
helps them assess their full flood risk.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">FEMA has to report to US Congress what impact rate
hikes will have on small businesses, places of worship and non-profits whose
values are less than 25 percent of area median property value.</span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Mapping
accuracy<o:p></o:p></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">FEMA has to certify that its mapping processes are
technologically sophisticated. It also has to prove that the mapping models it
uses to create the flood map of an area are appropriate. FEMA has to make the
underwriting guidelines and rate tables publicly available. </span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
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Senate Votes against Flood Insurance Hikes

Insurance professionals may be interested to know that the US Senate has voted against flood insurance reforms. The bill, Homeowner Flood ...

Mobile Devices and Homebuying

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiJmtNHbOOcSru17sITFEtx3pUJv02qvMVmqloTn99NgQaVFRmv88KkRXixC5HWKUcKCDNweO0VOem_NFWddIDGnvRhMjnuMH2s2JNZhSADbECDNaNyj470LxwdC9_ee4Lk8ma_0EyWAA/s1600/Mobile+Devices+and+Homebuying.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgiJmtNHbOOcSru17sITFEtx3pUJv02qvMVmqloTn99NgQaVFRmv88KkRXixC5HWKUcKCDNweO0VOem_NFWddIDGnvRhMjnuMH2s2JNZhSADbECDNaNyj470LxwdC9_ee4Lk8ma_0EyWAA/s1600/Mobile+Devices+and+Homebuying.jpg" width="214" /></a></div>
<span style="font-family: Calibri;">Technology is
advancing at speeds that are hard to keep up with. It was only a few years ago
that cell phones were used mainly for calling and texting. Now smartphones are
carried by nearly everyone and the millennial generation is completing
everything online. This is causing companies to rethink how they do business on
the internet.</span><br />
<div class="MsoNormal" style="line-height: normal; margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">Today many
functions that previously required face to face contact can now be done online.
This includes completing research, paying bills, making purchases and even
watching TV and movies. With the increased comfort level to online service it
is impacting the home buying process as well.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">Buyers expect to
be able to search for home, view photos and videos of the property before ever
taking a drive by the potential listing. This is changing the face of real
estate. It is increasing important to provide high quality photographs and
videos that accurately depict a home. Written descriptions need to include all
the information the buyer needs to make a decision. Listings with little
information can easily be passed up for lack of data.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">Buyers are also
looking to the internet for home financing. They can get quotes, search for
lenders and even apply online, without ever sitting down with a lender. This creates
a challenge for lenders because the home buying process is not as
straightforward as buying a pair of shoes. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">Yet in the 24/7
world we live in today, buyers often are not taking the time to personally meet
with lenders. This means that in order to win buyers business, lenders must
focus on providing strong web pages with useful content. It becomes essential
to “sell” the home buyer on your services through the website. If the company
fails to do that, buyers will seek mortgages elsewhere. Getting buyers to see
you as a resource, rather than just a price quote is essential to winning
quality clients.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">The millennial
generation is very comfortable making all decisions based on information found
online. In order to attract and compete in this market, a strong internet
presence becomes essential. Educating consumers so they see you as an industry
authority becomes as important as loan pricing. Buyers need to trust their real
estate agent and their lender. Reaching out and building trust through a
website is going to become even more critical to winning customers, as
physically showing homes and meeting with clients.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;"><span class="fblongblurb">Get your share of the $1.5 trillion in Adjustable Rate
Mortgages scheduled to reset this year! </span>Imagine having up to a 20%
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you can. Get in touch with </span><a href="http://www.armsource.com/"><span style="color: blue; font-family: Calibri;">ARM Source</span></a><span style="font-family: Calibri;">
today!</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<o:p><span style="font-family: Calibri;"> </span></o:p></div>

Mobile Devices and Homebuying

Technology is advancing at speeds that are hard to keep up with. It was only a few years ago that cell phones were used mainly for calling...

What Lenders and Borrowers Should Know About Applying for a Mortgage

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6gQdCzM4Dcr5cCcfZYGbu5zhR7cZFh90lH0SlsEZvVFbZ2jSRM2O59yR6DulOgnahG0RTLA3HgWVlT2GJylCTnl1qR3Sjdtu0cgKs3yq6AbQnjCqNDg5qsSKVWX5vPzM2OObcaud4DNA/s1600/What+Lenders+and+Borrowers+Should+Know+About+Applying+for+a+Mortgage.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6gQdCzM4Dcr5cCcfZYGbu5zhR7cZFh90lH0SlsEZvVFbZ2jSRM2O59yR6DulOgnahG0RTLA3HgWVlT2GJylCTnl1qR3Sjdtu0cgKs3yq6AbQnjCqNDg5qsSKVWX5vPzM2OObcaud4DNA/s1600/What+Lenders+and+Borrowers+Should+Know+About+Applying+for+a+Mortgage.jpg" width="320" /></a></div>
<span style="font-family: Calibri;">Now that lenders have tightened
their underwriting norms, borrowers have to submit a lot of paperwork to
qualify for a mortgage. In fact, the lender now asks the borrower to document
every source of income they claim on the loan application. Getting all that
paperwork ready can take time. </span><br />

<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">The new mortgage rules are designed
to protect the interests of both the borrower and the lender. Before the
housing bust just about anybody could get a mortgage, but now the situation has
changed. Lenders have become choosy. Is this good news for borrowers?</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">The
age of qualified mortgages<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">New mortgage rules are designed to
protect borrowers from unscrupulous lenders who often encouraged them to get a
bigger loan than they could afford. They also provide eligible borrowers access
to safe and affordable financing. The new rules ask lenders to thoroughly
verify the credit worthiness of the borrower before making the loan.</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">Lenders can offer loans without
verifying the credentials of the borrower; however, in that case they won't get
protection against lawsuits filed by the borrower. The borrower can claim that
the lender had made the loan without verifying their eligibility for the loan. </span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">According to the new laws, a lender
has to verify eight things before they can offer a qualified mortgage to a
borrower. They are:</span></div>
<div class="MsoListParagraphCxSpFirst" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">The borrower's current income/assets</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">The borrower's credit history</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">The borrower's current employment status</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">The monthly mortgage payment of the borrower</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">The borrower's monthly payments on any other
mortgage loans </span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">The borrower's monthly payments for any other
expenses, like property taxes.</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">Other debts the borrower might have.</span></div>
<div class="MsoListParagraphCxSpLast" style="margin: 12pt 0in 0pt 0.5in; mso-add-space: auto; mso-list: l0 level1 lfo1; text-indent: -0.25in;">
<span style="font-family: Symbol; mso-bidi-font-family: Symbol; mso-fareast-font-family: Symbol;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">        
</span></span></span><span style="font-family: Calibri;">The debt-to-income ratio of the borrower</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">When lenders carry out so many
verifications, first time borrowers may have a tough time getting a mortgage.
Self employed people, too, may find it difficult to qualify because they are
unlikely to have a steady flow of income.</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Cash
buyer vs. Mortgage<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">The stringent mortgage laws have
given rise to another trend. Many sellers now prefer borrowers who pay cash.
Cash buyers are mostly investors.</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">Sellers prefer cash deals because
they don't have to wait for the borrower to go through a mortgage approval
process that might take several weeks or even months. When they accept cash
deals, they can close quickly. This is not exactly great news for a borrower.
However, borrowers have to come to terms with the fact that the loan approval
process will now take longer. </span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">The borrower should have copies of
every document they give to the lender. So, if the lender asks them to send
those documents again, they will have them ready.</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">The borrower must refrain from lying
on the application form. Now that the lender is going to verify a whole lot of
documents, they simply can't get away with lies.</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">The
future of the lending market<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">While the loan approval process may
take longer, the new rules are expected to make the lending market healthier.
It provides ample protection for lenders who stick to the guidelines and give
loans only to eligible borrowers. The borrowers, too, stand to benefit. </span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;">During this year, the interest rates
may go upwards and the demand for refinance is likely to subside. Home prices,
too, are expected to rise this year.</span></div>
<div class="MsoNormal" style="margin: 12pt 0in 0pt;">
<span style="font-family: Calibri;"><span class="fblongblurb">Get your
share of the $1.5 trillion in Adjustable Rate Mortgages scheduled to reset this
year! </span>Imagine having up to a 20% funding rate at a low, cost effective
price per lead! With our ARM plus leads, you can. Get in touch with </span><a href="http://www.armsource.com/"><span style="color: blue; font-family: Calibri;">ARM Source</span></a><span style="font-family: Calibri;"> today!</span></div>

What Lenders and Borrowers Should Know About Applying for a Mortgage

Now that lenders have tightened their underwriting norms, borrowers have to submit a lot of paperwork to qualify for a mortgage. In fact, ...

Using Social Media in Real Estate Marketing

</span><br />
</span><div class="MsoNormal" style="margin: 0in 0in 10pt;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXHT-m0IJEh0KQbt_xkwfrYohM28bXIBvkujn9CEHsOQGbD5L-tSepK24aor83UaAnWl1xN-2QR1BSxAKAUBCLaoZyc5o1IHhNAug-ZING50rKryQq2pWW68op33MSl_eOYaSH68rcul0/s1600/Using+social+media+in+real+estate+marketing.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjXHT-m0IJEh0KQbt_xkwfrYohM28bXIBvkujn9CEHsOQGbD5L-tSepK24aor83UaAnWl1xN-2QR1BSxAKAUBCLaoZyc5o1IHhNAug-ZING50rKryQq2pWW68op33MSl_eOYaSH68rcul0/s1600/Using+social+media+in+real+estate+marketing.jpg" width="320" /></a></div>
<span style="font-family: Calibri;">Real estate professionals who want to market their services
don’t need a fancy website to do so! All you need is a social media strategy that
gives daily attention to your LinkedIn, Facebook, Twitter, and other sites. You
want potential clients to be able to find out all about your services through a
Google search. You can’t rely on generic-looking real estate company pages to
show what you’re all about and why people should choose you as their agent! </span><br />
<span style="font-family: Calibri;"></span><br />
<span style="font-family: Calibri;"></span><br />
 </div>
<span style="font-family: Calibri;">
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
This video is a great resource for real estate marketing
with social media:</div>
<div class="separator" style="clear: both; text-align: center;">
<iframe allowfullscreen="allowfullscreen" frameborder="0" height="266" mozallowfullscreen="mozallowfullscreen" src="https://www.youtube.com/embed/akiivia9Gd4?feature=player_embedded" webkitallowfullscreen="webkitallowfullscreen" width="320"></iframe></div>
<span style="font-family: Times New Roman;">

</span><br />
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
As you can see, the agent in the video knows exactly how to
put a good social media strategy to use. She dedicates the time and offers her
expertise, and it obviously pays off!</div>
<div class="MsoNormal" style="margin: 0in 0in 10pt;">
Leads Direct provides quality business leads at 40-80% off
retail prices so you can grow your business quickly and increase your ROI. Contact
<a href="http://www.ileads.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">Leads Direct</span></a> today!</div>
<span style="font-family: Times New Roman;">

</span></span><br />

Using Social Media in Real Estate Marketing

Real estate professionals who want to market their services don’t need a fancy website to do so! All you need is a social media strat...

Valuable Wisdom for Real Estate Professionals

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlk_DTR1tpvr8n24pQcO6Tp9m-wQTTCb8dQJbESHanGMhfS-vmnm1y4RSHXzbhSLeufKTWUuwP4VxZt1-GKl9YcOyMI30RYefc0bAfT-b6NHGXKMZbpsnc2qQp6OYvQwjj8QOWEEHh9KU/s1600/Valuable+Wisdom+for+Real+Estate+Professionals.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="224" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlk_DTR1tpvr8n24pQcO6Tp9m-wQTTCb8dQJbESHanGMhfS-vmnm1y4RSHXzbhSLeufKTWUuwP4VxZt1-GKl9YcOyMI30RYefc0bAfT-b6NHGXKMZbpsnc2qQp6OYvQwjj8QOWEEHh9KU/s1600/Valuable+Wisdom+for+Real+Estate+Professionals.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Being a real estate agent can never be
easy. We believe that it is one of the most demanding consumer-facing profiles
that continuously challenges and gnaws away at your patience. However, if you
give it time and play your cards well, it can become a rewarding choice. We
have listed some tips for you.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">A. Managing Your
Interactions:<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Get Hands on with
Common Apprehensions<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Besides the small fraction of habitual
real estate investors, it isn’t easy to make people feel assured about buying a
home or property. Most investors seem overwhelmed by the amount of research and
time that goes into gauging the worth of a property. First time investors are
likely to be overcome by the fear of making a wrong decision.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">You need to sound very convincing.
Your words should be like an ointment to seriously-bruised confidence in the
real estate niche. Understandably, you cannot paint the entire picture bright
if the market is fledging, but you can highlight about the regional real estate
market dynamics. No matter how grim the overall scenario looks, try to search
for the positives and repeatedly highlight them.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Tackle the Buyer
Unpreparedness<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Expect to meet the most
under-prepared, first-time investors. Their reason for investment can often
seem illogical. We have come across investment reasons ranging from a
relationship getting serious to a gut feeling that it is time to invest!<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Real estate investment can attract the
most unplanned financial commitments. Some interested buyers might realize that
they would need to pick up at least two more jobs to make the monthly payments.
Don’t lose hope. Think of yourself as a physician tending to patients with
little knowledge. Prescribe, diagnose, and advise like a professional. It never
hurts to have a good reputation and you just might unearth a capable customer.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Watch out for the
Get-rich-quick Crowd<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Yes, they are found in this sector
too. We are talking about people who approach real estate like some Ponzi
scheme. They are devoid of the seriousness and potentially life-impacting
nature of this segment. If you have already dealt with such folks, you might
have realized that keeping your discussions short can be very helpful. Don’t
talk too much about real estate investing. Don’t try to chat up these people for
making a purchase.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Just keep it simple. State the facts,
the best you can offer, and the most expected outcomes. Don’t try to argue that
short-term outlook seldom works in this segment. You cannot win the argument
with these people. We cannot insist enough that real estate investment is
serious business. It cannot work without strategy. However, these things cannot
be preached.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">B. Managing
Yourself:<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Don’t Think about
Alternatives<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Actually, this applies to most
professional fields. Too often, we find people having second thoughts about
their current profiles. They keep peeking into alternative careers, not sure
how far they will go in their present occupation. We feel this is the perfect
recipe for professional failure.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Real estate is a very absorbing niche.
You have to be dedicated to it. Along the way, you will also acquire
managerial, administrative, and customer-handling skills. You might also gain
expertise across different financial processes and software applications. Give
yourself a better chance by not trying to sail simultaneously in two boats.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<b><span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Don’t Be Passive<o:p></o:p></span></span></b></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">Yes, the market was sluggish until
recently. Now, things are on the upswing. Acknowledge this and the fact that
real estate is not synonymous with being a procrastinator. You need to be proactive,
take calculated chances, think besides the usual, and turn every interaction a
learning opportunity.<o:p></o:p></span></span></div>
<br />
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 0pt;">
<span style="mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-font-style: italic; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;">If you are
already working as a real estate broker or are on the verge of taking the leap,
let us know what you count as your biggest challenges. Do you have a strategy
in place? Please bring the discussion to the table by leaving a comment!<o:p></o:p></span></span></div>
<span style="font-family: Calibri;"><span style="color: black; font-size: 11pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;"></span></span><br />
<span style="font-family: Calibri;"><span style="color: black; font-size: 11pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin; mso-themecolor: text1;">Need
lead product solutions? iLeads delivers results that fits your needs! </span><span style="font-size: 11pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">We
are a lead solutions provider with lead generation covering Insurance, Lending,
Real Estate, Direct Marketing, as well as Lead and Data Analytics. Contact </span></span><a href="http://www.ileads.com/"><span style="font-size: 11pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="color: blue; font-family: Calibri;">iLeads</span></span></a><span style="font-size: 11pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><span style="font-family: Calibri;"> today!<span style="color: black; mso-themecolor: text1;"><o:p></o:p></span></span></span><br />

Valuable Wisdom for Real Estate Professionals

Being a real estate agent can never be easy. We believe that it is one of the most demanding consumer-facing profiles that continuousl...

How to Attract Leads Through Your Website

<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5JnloNKImRSzbZUUygvCV5y0uSsBUfM4EyAx4kWdfwmxIISVuLuz3SmS_QJuV2TKuPyeIkLc1fWta3lf7itJsmWtRhCM2nvbIVJfhWoHzzlMugP7kf2sBnorWDgZrSgxSCuxaNKPEpFY/s1600/How+to+Attract+Leads+Through+Your+Website.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5JnloNKImRSzbZUUygvCV5y0uSsBUfM4EyAx4kWdfwmxIISVuLuz3SmS_QJuV2TKuPyeIkLc1fWta3lf7itJsmWtRhCM2nvbIVJfhWoHzzlMugP7kf2sBnorWDgZrSgxSCuxaNKPEpFY/s1600/How+to+Attract+Leads+Through+Your+Website.jpg" width="320" /></a></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The internet is a great source of quality real estate
leads. Nearly everyone looking to buy or sell a property is searching online
for information. This is a great opportunity for agents who already run an
informative website. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">How to attract leads
through your website</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">The first thing you need to do is to ensure that your
website is ready to engage potential sellers. You should be able to answer the
questions or concerns of sellers. Make sure that your website has lots of
useful information about buying and selling. Try to view your website from the
perspective of a seller. Do you provide enough information? If you don't, you
need to address that issue quickly. Here are some tips to improve visitor engagement.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Showcase your
current listings. </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">There should be a dedicated page for each listing. This
shows the seller that you care about your clients. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Post high quality
photos of the listings. </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Listing photos can attract or repel a potential buyer. Make
sure that your listing photos are as attractive as possible.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Write unique and
comprehensive descriptions for each listing. </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Besides impressing potential buyers, this will also help
your SEO efforts. Don't copy-paste the descriptions from the MLS. That information
is plastered all over the web. If you add it to your site, you can't expect it
to make it to the top of SERPs for that listing.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Showcase listings on
home page</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Showcase the listings on the home page. The seller wants
their home to be viewed by as many potential buyers as possible. One way of
doing this is to include a slideshow. You can also consider adding a sidebar
gallery.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Video/Virtual Tours</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Include a video tour of the property. This will impress the
buyer as well as the seller. You could perhaps also consider launching a
dedicated website for a listing. You should also blog about the listing. Include
as much information as possible about the listing. This will engage the
visitors.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Educate the visitor</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Rather than simply adding newer listings to your site, add
useful information. Educate your audience about the need to increase the curb
appeal of their property. Teach them how to negotiate, stage, or organize an
open house. Post articles about the selling process. Most sellers are not
familiar with the steps involved in selling a home. Provide a step-by-step
guide. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Success Stories</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Publish your success stories on your website. Also publish
text and video testimonials. Keep a gallery of your sold listings. </span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Home selling tips</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Every seller wants to get the best possible price for their
home. Tell them what they should do and should not do to increase the value of
their home.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Try offering a free valuation
report</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Ask your visitors to simply provide information about their
home,</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;"> address and their contact info. You can email the
report to them. Discuss current market conditions honestly. Don't try to hide
negative facts.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Add an email
subscription box to your website. </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Encourage people to subscribe to your newsletters by
offering a few ebook for download.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Offer video
listings.</span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Remember that a bad video is worse than having no video at
all. If you don't have the skills to shoot a great video tour of the listing,
you should consider hiring a professional.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Sellers are looking for an agent who will actively promote
their listing. If you can convince them that you will leave no stone unturned
in getting their listing maximum exposure, you will win their business.</span></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt;">
<span style="font-family: Calibri;">Struggling to find buyers that
qualify? RealTAG gives you the real estate content that drives consumers to
your site, and gives you an inside look at their financial situation. Close
more real estate deals and generate qualified leads by contacting </span><a href="http://www.realtag.com/"><span style="color: blue; font-family: Calibri;">RealTAG</span></a><span style="font-family: Calibri;"> today!</span></div>

How to Attract Leads Through Your Website

The internet is a great source of quality real estate leads. Nearly everyone looking to buy or sell a property is searching online for...