Turbocharge Your Blog Performance with Old Content

<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgbvoD7I1wVWhHU2p9tDCfVhwC5tA7G4WOOAVNxV7g080chu3YbyEnnlffsKIAmcLkfz9Aj9BVnXRzOaDFFipT1s_l-yGog85SQeGRzDYmRBvsdrZ4DZuyX_Cq4wXmAiHqEz0sgBQuiZ0U/s1600/blog-content-image.jpg" width="320" /></a></div> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look at the old blog posts as a valuable resource rather than as something not likely to see the light of day again. Old content can be a real goldmine of ideas which can turbocharge your blog’s performance and reduce the stress of periodically dishing out new content.<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Some loyal readers might have missed a blog post because it faded into obscurity behind more recent entries. It might not occur to them to read back through older archives. </span></span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Refurbishing your content and republishing it will help you get past the content generation hassles and help you reach the readers who might have missed past posts. <o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You obviously don’t want to update the date and publish old posts as they are. Here are some suggestions for maximizing value of existing content:<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Update dated content: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Say you’re working in an industry where algorithm changes and new strategies are a way of life. Your popular one year old blog post regarding industrial best practices might not be absolutely relevant today. <o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You can go back to such posts, update them according to the current scenario and then republish. It’s a win-win because your audience gets great new content and you’ve not had to struggle with a new idea.<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Take the concept further: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Adding a 'Part II' to a blog is another great<a href="https://www.blogger.com/null" name="_GoBack"></a> concept. You can include additional information about the topic discussed and even express a change of view if it’s happened. You can give a back reference to your earlier post or create </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">a separate post addressing a fresh perspective.<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">When you link an old post to a "Part II" post, you get traffic for both entries and your entire readership benefits. To use one idea for multiple posts, you could consider creating a neatly laid out guide with multiple chapters.<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Create link roundups: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Sharing old posts using link roundups is a popular blogging technique. You can use this to showcase relevant, interesting, or fun links from all over. This outreach tool allows you to connect with the owners of other sites and your audience will perceive you as an industry expert. <o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">Make sure don't lose your own traffic to outside links. Including a section titled, "Posts You Might Have Missed" at the bottom of the roundup can give your earlier posts some deserving attention and keep people longer on your site.<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Reference past posts on social media: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-font-weight: bold; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Though this </span><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">won’t add to your blog's content per se, it can help you maximize value of already published content.<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";"><span style="font-family: Calibri;">You could mark out a day of the week to promote your blog content on your social channels. For example, you could post something like a "Throwback Thursday" message regularly on your social platforms to link to previous blog articles. This provides value to social followers and prevents your profiles from appearing too self-promotional.<o:p></o:p></span></span></div> <br /> <div class="MsoNormal" style="background: white; margin: 0in 0in 0pt;"> <span style="font-family: Calibri;"><b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">Change your content formats: </span></b><span style="mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-font-family: "Times New Roman";">You can use various content formats for getting maximum value out of articles already written. For example, an interesting and well received blog post can be turned into a cool video. You could even put together a handful of posts on related topics into a free e-book on your site. Or you could share the e-book in exchange for signing up for a newsletter or sell it for improving the site's bottom line. <o:p></o:p></span></span></div>

Turbocharge Your Blog Performance with Old Content

Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look at the o...

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