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How to Attract Leads Through Your Website

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5JnloNKImRSzbZUUygvCV5y0uSsBUfM4EyAx4kWdfwmxIISVuLuz3SmS_QJuV2TKuPyeIkLc1fWta3lf7itJsmWtRhCM2nvbIVJfhWoHzzlMugP7kf2sBnorWDgZrSgxSCuxaNKPEpFY/s1600/How+to+Attract+Leads+Through+Your+Website.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="259" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi5JnloNKImRSzbZUUygvCV5y0uSsBUfM4EyAx4kWdfwmxIISVuLuz3SmS_QJuV2TKuPyeIkLc1fWta3lf7itJsmWtRhCM2nvbIVJfhWoHzzlMugP7kf2sBnorWDgZrSgxSCuxaNKPEpFY/s1600/How+to+Attract+Leads+Through+Your+Website.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">The internet is a great source of quality real estate
leads. Nearly everyone looking to buy or sell a property is searching online
for information. This is a great opportunity for agents who already run an
informative website. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">How to attract leads
through your website</span></b></div>
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<span style="font-family: Calibri;">The first thing you need to do is to ensure that your
website is ready to engage potential sellers. You should be able to answer the
questions or concerns of sellers. Make sure that your website has lots of
useful information about buying and selling. Try to view your website from the
perspective of a seller. Do you provide enough information? If you don't, you
need to address that issue quickly. Here are some tips to improve visitor engagement.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Showcase your
current listings. </span></b></div>
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<span style="font-family: Calibri;">There should be a dedicated page for each listing. This
shows the seller that you care about your clients. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Post high quality
photos of the listings. </span></b></div>
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<span style="font-family: Calibri;">Listing photos can attract or repel a potential buyer. Make
sure that your listing photos are as attractive as possible.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Write unique and
comprehensive descriptions for each listing. </span></b></div>
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<span style="font-family: Calibri;">Besides impressing potential buyers, this will also help
your SEO efforts. Don't copy-paste the descriptions from the MLS. That information
is plastered all over the web. If you add it to your site, you can't expect it
to make it to the top of SERPs for that listing.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Showcase listings on
home page</span></b></div>
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<span style="font-family: Calibri;">Showcase the listings on the home page. The seller wants
their home to be viewed by as many potential buyers as possible. One way of
doing this is to include a slideshow. You can also consider adding a sidebar
gallery.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Video/Virtual Tours</span></b></div>
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<span style="font-family: Calibri;">Include a video tour of the property. This will impress the
buyer as well as the seller. You could perhaps also consider launching a
dedicated website for a listing. You should also blog about the listing. Include
as much information as possible about the listing. This will engage the
visitors.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Educate the visitor</span></b></div>
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<span style="font-family: Calibri;">Rather than simply adding newer listings to your site, add
useful information. Educate your audience about the need to increase the curb
appeal of their property. Teach them how to negotiate, stage, or organize an
open house. Post articles about the selling process. Most sellers are not
familiar with the steps involved in selling a home. Provide a step-by-step
guide. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Success Stories</span></b></div>
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<span style="font-family: Calibri;">Publish your success stories on your website. Also publish
text and video testimonials. Keep a gallery of your sold listings. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Home selling tips</span></b></div>
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<span style="font-family: Calibri;">Every seller wants to get the best possible price for their
home. Tell them what they should do and should not do to increase the value of
their home.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Try offering a free valuation
report</span></b></div>
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<span style="font-family: Calibri;">Ask your visitors to simply provide information about their
home,</span><a href="https://www.blogger.com/null" name="_GoBack"></a><span style="font-family: Calibri;"> address and their contact info. You can email the
report to them. Discuss current market conditions honestly. Don't try to hide
negative facts.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Add an email
subscription box to your website. </span></b></div>
<div class="MsoNormal" style="line-height: normal; margin: 0in 0in 10pt; mso-margin-bottom-alt: auto; mso-margin-top-alt: auto;">
<span style="font-family: Calibri;">Encourage people to subscribe to your newsletters by
offering a few ebook for download.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Offer video
listings.</span></b></div>
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<span style="font-family: Calibri;">Remember that a bad video is worse than having no video at
all. If you don't have the skills to shoot a great video tour of the listing,
you should consider hiring a professional.</span></div>
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<span style="font-family: Calibri;">Sellers are looking for an agent who will actively promote
their listing. If you can convince them that you will leave no stone unturned
in getting their listing maximum exposure, you will win their business.</span></div>
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<span style="font-family: Calibri;">Struggling to find buyers that
qualify? RealTAG gives you the real estate content that drives consumers to
your site, and gives you an inside look at their financial situation. Close
more real estate deals and generate qualified leads by contacting </span><a href="http://www.realtag.com/"><span style="color: blue; font-family: Calibri;">RealTAG</span></a><span style="font-family: Calibri;"> today!</span></div>

How to Attract Leads Through Your Website

The internet is a great source of quality real estate leads. Nearly everyone looking to buy or sell a property is searching online for...

Effective Negative Equity and its Impact on the Real Estate Market

<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5fUuy-mvDt0gMQd5X7fXconjnQdP3U0P9HZavHfV3fpVW-cRlQR3QLmmIaA6Mp_Dl4rcziHVTe0uAxHFB31y0WP1p2UtSmftk8Kac7ELSiG4V4bpbNSvpmVznz0mSOAVIGkil_R8I-X0/s1600/Effective+Negative+Equity+and+its+Impact+on+the+Real+Estate+Market.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="228" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh5fUuy-mvDt0gMQd5X7fXconjnQdP3U0P9HZavHfV3fpVW-cRlQR3QLmmIaA6Mp_Dl4rcziHVTe0uAxHFB31y0WP1p2UtSmftk8Kac7ELSiG4V4bpbNSvpmVznz0mSOAVIGkil_R8I-X0/s1600/Effective+Negative+Equity+and+its+Impact+on+the+Real+Estate+Market.png" width="320" /></a></div>
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<span style="font-family: Calibri;">The reductions in the number of homes with underwater
mortgages have been encouraging, with reductions in negative equity, each of
the last seven quarters. However, effective negative equity has remained high. While
underwater mortgages have dropped to below 20%, as of the fourth quarter of
2013, according to Zillow research, the effective negative equity remains at
37.6%.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">What is Effective
Negative Equity?</span></b></div>
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<span style="font-family: Calibri;">Effective negative equity includes all homes where the
mortgages are higher than 80% of the value of the home. This has been deemed
effective negative equity because, while the homeowner does not owe more than
the home is worth, they are effectively still underwater. They do not have
enough equity to pay for the costs associated with selling a home and still
have a down payment for the next home. </span></div>
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<span style="font-family: Calibri;">The impact of effective negative equity is significant in
the slow recovery of the real estate markets because consumers are not able to
sell their homes and remain homeowners with the purchase of another home. This
reduces inventory and impacts homeowners who sell they homes and then must become
renters.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">The Impact of
Effective Negative Equity</span></b></div>
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<span style="font-family: Calibri;">In the years leading up to the real estate market crash in
2008, millions of homeowners were purchasing homes with minimal or no down payments.
Today lenders are not as anxious to lend, and have stricter guidelines for
lending. This is partly due to additional regulation and oversight along with
the high level of losses incurred by banks and lenders. The result is that homeowners
are now required to come up with larger down payments. Gone are the days of
buying a home with no money down. <span style="mso-spacerun: yes;"> </span>This
makes the effective negative equity numbers more problematic. </span></div>
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<span style="font-family: Calibri;">With millions of Americans finding themselves or someone
they know in these circumstances, the impact has also created an image problem
with regard to home ownership as a whole. There was a time when families would
scrape together a down payment at any cost, because it was understood that the
home would appreciate and the home would build wealth.</span></div>
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<span style="font-family: Calibri;">When consumers are confident that a home is an investment,
home buyers are plentiful. Today that level of confidence has been degraded
through several years of declining values and watching friends and neighbors
lose their homes to foreclosure, short sales and the inability to sell, due to
negative equity.</span></div>
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<span style="font-family: Calibri;">Increasing home values are helping the real estate market
along, but progress is slow. Lower down payments, as with FHA loans, are providing
opportunities for buyers to purchase homes with a minimum of 3.5% down instead
of 20%. Lenders loosening up requirements will provide opportunities for more
buyers to have access to home ownership. As the market improves, buyer
confidence will also create more demand.</span></div>
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<span style="font-family: Calibri;">Some of the hardest hit states like Florida, California and
Arizona have seen sharp spikes in values because the effective negative equity
has created a housing shortage. It is anticipated, according to Zillow
forecasting models, that it will be several more years before the real estate
market will fall within normal statistical ranges. Until that time, working
with homeowners to meet their buying and selling needs will continue to
challenge real estate professionals nationwide.</span></div>
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in Adjustable Rate Mortgages scheduled to reset this year! </span>Imagine
having up to a 20% funding rate at a low, cost effective price per lead! With
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Effective Negative Equity and its Impact on the Real Estate Market

The reductions in the number of homes with underwater mortgages have been encouraging, with reductions in negative equity, each of the l...

Big Data and Lending: What’s the Connection?

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhozDqc9pQ_58-1klOFNXA-wHluJZCvA6nJxJYKkobVs7WyIZijL_HDoxDPunsINuGcvElCJWxwFaiQnHrm1G27cfjnV-PSHmvDp9CbImamKm8rpJ1AyjdmwR0gV0ABmYLgqgtBQazbbLU/s1600/Big+Data+and+Lending+What%E2%80%99s+the+Connection.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="169" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhozDqc9pQ_58-1klOFNXA-wHluJZCvA6nJxJYKkobVs7WyIZijL_HDoxDPunsINuGcvElCJWxwFaiQnHrm1G27cfjnV-PSHmvDp9CbImamKm8rpJ1AyjdmwR0gV0ABmYLgqgtBQazbbLU/s1600/Big+Data+and+Lending+What%E2%80%99s+the+Connection.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">Yes, credit scores are still important for borrowing but
there is more to data being used in the lending marketplace. Lately, there has
been an outburst of digital information. A large portion of it can be saved,
retrieved, collected, and analyzed for discovering consumer behaviors. This is
the reason behind the resurgent optimism in small lending, especially for
smaller businesses.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Big Data Helps
Discover Credit-worthy Businesses/Populations</span></b></div>
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<span style="font-family: Calibri;">Every bit of data, from social media updates to the options
made across online discount channels, is saved somewhere. Finding such data
storage resources isn’t difficult. Similarly, there is more to credit history
now with credit card transactions being executed online, complete with email
confirmations delivered straight to the inbox. Digital cash flow can tell much
more than just credit score. It can be tracked over a period to assess whether
a previously defaulted lender is now capable to pay for small loans. This might
be understood as the predictive nature of big data analysis but it can be very
accurate. Just like Google algorithms, data analysis uses small sets of
information. Search results of data analysis help to calculate the credit
worthiness of a potential borrower.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Big Data Stimulates
Lending</span></b></div>
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<span style="font-family: Calibri;">Small businesses have traditionally struggled to borrow
regularly from banks, particularly short term loans. As banks became more
reserved about small business lending after 2008, non-banking lending came to
the rescue. Today, business loans are being provided by lending institutions
that are ready to lend in a more data driven way. For instance, a small
business selling cosmetics is most likely to have a social media presence. This
means interacting with consumers frequently. This is like a digital footprint
that lenders using big data can find. Online consumer reviews or public records
that highlight a small business are no longer out of reach. This data is used
to assess risk when issuing a small business loan.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Dynamics of Small
Business Lending</span></b></div>
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<span style="font-family: Calibri;">There can be some individual parameters that cannot be weaved
into the intricate data structuring associated with big data. Such data might
remain outside the domain of big data but it can be considered after data
analysis has helped to comprehensively understand the degree of risk involved.
Businesses can have very different credit profiles and margins. This is often
affected by local regulations, unique geographies, and political environment.
Same parameters for cash flow cannot be used across different type of
businesses. Some businesses have a limited business history while some boast of
years of functioning with limited profits. Similarly, transactions can vary
immensely depending upon the business model employed. Thus, different data inspired
parameters need to be established across different lending landscapes.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Why You Should
Consider Big Data Professionals</span></b></div>
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<span style="font-family: Calibri;">To collect such data from the web; save it, harvest it, and
make it relevant for future decisions businesses need big data specialists.
These are vendors who can stream through overwhelming volumes of data and
translate it into easy to understand, usable form. Reports submitted from the
analytical team inspire management decisions to approve/decline a loan. The
entire process might take a week or a month, depending upon the big data
capabilities of the lending authority.</span></div>

Big Data and Lending: What’s the Connection?

Yes, credit scores are still important for borrowing but there is more to data being used in the lending marketplace. Lately, there has ...

iLeads.com Blog

How to Attract Leads Through Your Website

Effective Negative Equity and its Impact on the Real Estate Market

Big Data and Lending: What’s the Connection?

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