iLeads.com Blog

Improving Your Lead Generation Campaign

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9koxyR-7xcbnm6MS3-Cs4eiOwSUmCfNnGQ2d3zoA9TzrHgICOiRtAvEBOz_HZqhrBc34JvAOG7OlAmFv0NjgOvf83VFQcrEzwlXHmfbMljCk3au8jpkaicKWykgkkfNli3FbfuXsHfdA/s1600/Improving+Your+Lead+Generation+Campaign.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="211" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9koxyR-7xcbnm6MS3-Cs4eiOwSUmCfNnGQ2d3zoA9TzrHgICOiRtAvEBOz_HZqhrBc34JvAOG7OlAmFv0NjgOvf83VFQcrEzwlXHmfbMljCk3au8jpkaicKWykgkkfNli3FbfuXsHfdA/s1600/Improving+Your+Lead+Generation+Campaign.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">Promoting your brand and services involves an innovative lead
generation campaign that generates targeted traffic to your website. The goal,
of course, is to bring in more business for your company. Not only do you want
traffic, you want website traffic to convert into leads. </span></div>
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<span style="font-family: Calibri;">A successful lead generation campaign is created around a mining of
customer profiles and a clear knowledge of customers’ buying behavior. You want
to address potential clients in a personalized way that best serves their
needs.</span></div>
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<span style="font-family: Calibri;">Here are some effective ways to improve your lead generation campaign:</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Optimize your website.</b> When people
visit your site, they want to know how it can help them with their needs and
solve their problems. It’s a fact that visitors leave a site within ten seconds
if they don’t find anything of value to them and/or if the website is difficult
to navigate. </span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Create free giveaways.</b> You
can gain valuable contact information for a great number of leads when you
offer free giveaways and promotions. </span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Offer white pages. </b>You can
generate a good number of leads by offering white pages with valuable information
for a limited time. You can also do the same with eBooks.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Focus on content.</b> Beefing up
your content can do wonders for your lead generation campaign. Regular posting on
social media channels can quickly generate an audience that can quickly grow.</span></div>
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<span style="font-family: Calibri;"><b style="mso-bidi-font-weight: normal;">Understand your lead.</b> In
order to serve customers’ needs, you must first know what they want. With a
clear understanding of what prospects want, you can target them with content
and incentives so that they will buy your product or services</span><span lang="EN" style="color: #444444; font-family: "Verdana","sans-serif"; font-size: 9.5pt; mso-ansi-language: EN;">.</span></div>
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<span style="font-family: Calibri;">Lead generation is an important part of any type of business. Let’s
face it: Your business cannot survive without leads. Sprucing up your lead
generation campaign can bring a constant stream of valuable leads that can make
all the difference in your business.</span></div>
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<span style="font-family: Calibri;">LeadXL provides accurate, actionable information and analysis,
resulting in increased conversion of leads from ALL sources. Lead XL was built
for lenders following a clear path to success: Analyze. Revive. Enhance.
Contact </span><a href="http://www.leadxl.co/"><span style="color: blue; font-family: Calibri;">Lead XL</span></a><span style="font-family: Calibri;"> today!</span></div>

Improving Your Lead Generation Campaign

Promoting your brand and services involves an innovative lead generation campaign that generates targeted traffic to your website. The goal, of course, is to bring in more business for your company. …

20 May 2014

Strategies for Generating Mortgage Leads: Part Two

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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9W0g94kmHnzlv3OrEdHi0CEoxI_5wxxtKESbLS-SUyYDtihy0XL55KbaXruHcvaKS8VDz_Rk_2Rdnd7ygTGxIKkmiKQU58ApVG2kP_V8LypFCjYzJYrZ2autsuny0zHcbtz0RqkyVANE/s1600/Strategies+for+Generating+Mortgage+Leads.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="230" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi9W0g94kmHnzlv3OrEdHi0CEoxI_5wxxtKESbLS-SUyYDtihy0XL55KbaXruHcvaKS8VDz_Rk_2Rdnd7ygTGxIKkmiKQU58ApVG2kP_V8LypFCjYzJYrZ2autsuny0zHcbtz0RqkyVANE/s1600/Strategies+for+Generating+Mortgage+Leads.jpg" width="320" /></a></div>
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<span style="font-family: Calibri;">Finding mortgage leads means thinking outside the
box (which our first article on this topic covered) and not forgetting to think
about the things inside the box too.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Marketing
within your own circle</span></b></div>
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<span style="font-family: Calibri;">This might appear silly but there are lenders who
still just provide their names and numbers to clients and other business
associates. If you are one of those and you happen to be popular within your
area, don’t ignore the importance of decent business cards.<span style="mso-spacerun: yes;">  </span>Business cards are as essential as the flyers
and brochures you use for advertising and explaining your loan products and
their features. When you meet people at functions or some other business
occasions and talk about the mortgage business, after you have demonstrated
your ideas and knowledge, leave your business card so that they have a
reference in case they need your expertise in the future (which might be just within
1-2 weeks after you’ve met them)</span></div>
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<span style="font-family: Calibri;">What about all the people you already know?
Maintain a list of people whom you regularly stay in touch with. You might be
meeting certain brokers on regular occasions. What if they are not aware of
your latest programs and/or the competitive rates you are planning for the near
future? Circulate your brochures carrying loan benefits on mortgages and the
programs that you have to offer among the people whom you meet frequently. You
never know from where a mortgage lead might generate. </span></div>
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<span style="font-family: Calibri;">Maintain a file of people to whom you regularly
send your business letters and loan prospects. Keep a breezy check on them.
Whenever you think of implementing a new program or want opinions while
thinking for one, check with the people who have shown good interest earlier on
the same lines.</span></div>
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<span style="font-family: Calibri;">What about the existing clients! Never fail to
check for reference with the clients whom you have already provided good and
satisfactory services. It won’t be like a big surprise, but when you get in
touch check with them, they might have some fine references to offer. No one
can recommend you better to their circles than them.</span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Calibri;">Real estate
agents, realtors, and homeowners</span></b></div>
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<span style="font-family: Calibri;">Real estate agent and realtors frequently come in
contact with people interested in mortgage loans. The more they are familiar
with the products you have to offer, higher are the possibilities of them
providing you with mortgage leads. </span></div>
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<span style="font-family: Calibri;">Widen your circle by adding more and more of these
professionals. Trace new ones through websites and classifieds. To the ones who
are in your vicinity, pay a personal visit or at least give them a call once in
a while. Explain them the incentives you have to offer in exchange of genuine
leads. Take care of the what’s-in-it-for-me factor.</span></div>
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<span style="font-family: Calibri;">Whenever you see one of those signboards ‘for sale
by owner’, make sure you contact these homeowners who are not interested in
realtors. They need good inquiries to identify good customers. So chances are
they might allow a professional lender to advertise next to their signboards;
one who can help prospective clients with loan programs. </span></div>
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<span style="font-family: Calibri;">These techniques have been tried and tested by
renowned lenders and investors who have started with small time businesses and
have graduated to their current status. No matter how less these suggestions
and ideas appeal to you, make sure you don’t leave any stone unturned to expand
your business.<span style="mso-spacerun: yes;">    </span><span style="mso-spacerun: yes;">    </span></span></div>

Strategies for Generating Mortgage Leads: Part Two

Finding mortgage leads means thinking outside the box (which our first article on this topic covered) and not forgetting to think about the things inside the box too. Marketing within your own circle…

01 May 2014

iLeads.com Blog

Improving Your Lead Generation Campaign

Strategies for Generating Mortgage Leads: Part Two

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