Using Social Media to Build Your Brand

<br /> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEiI1oaxTfpX7es01LNAnDgs2y97lOEC9QqsOqV9qmYfTLhUm2WLe8ckguxDFDgb64WVEgnR1zAz36O69qKwkh-Ka4rZWEaOatxGpisKjJNnUvLMOmUwqU0Gk_z4vD1LCfU5J7ofKHiHc/s1600/social-crowd.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="196" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhEiI1oaxTfpX7es01LNAnDgs2y97lOEC9QqsOqV9qmYfTLhUm2WLe8ckguxDFDgb64WVEgnR1zAz36O69qKwkh-Ka4rZWEaOatxGpisKjJNnUvLMOmUwqU0Gk_z4vD1LCfU5J7ofKHiHc/s1600/social-crowd.png" width="320" /></a></div> <div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">A successful real estate agent has a lot on their plate. From managing clients’ expectations and listings to building a professional brand, it takes a lot to run a great real estate company.</span></div> <div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Among the best and simplest means of boosting and building your brand is the use of an efficient and cost-effective strategy to target a wider audience. And one of the best ways to accomplish this is through the effective use of social media.</span></div> <div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>How your brand and social media can work together</strong></span></div> <div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Real estate agents might be wondering the reason why social media is quite vital to their brand. Quite simply, social media use is effective in reaching clients and growing any business.</span></div> <div style="line-height: 115%; margin: 0in 0in 14.5pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">When social media is properly managed, it will help to build your reputation and establish yourself as industry expert. When this is achieved, it’s going to be easier to reach potential clients, provide value, and retain clients for a long time.</span></div> <div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Apart from reputation, social media is also crucial to real estate professionals in terms of networking. Social media is a potent tool to connect with others in the niche as well as keeping in connection with past and present clients. This may lead to referrals. Furthermore, it may offer insights into the way other professionals in this particular market promote their business.</span></div> <br /> <div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><strong>How can you effectively use social media?</strong></span></div> <br /> <div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Basically, real estate agents have different strategies and choices at their finger tips. This may make connecting with others, reaching new clients, and building a brand a walk in the park. Take the example of a Facebook page. How can a real estate agent use this tool to engage with current clients and potential clients? They can post relevant and pertinent information on a regular basis.</span></div> <br /> <div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">The majority of people are turned off by forced advertising among other clear marketing ploys. However, companies who comment and post meaningful content and appear as friendly may become successful in this regard. Whereas a personal page may be effective, it might help to establish a business fan page. This may lead to more promotional marketing and listings of foreclosed houses among others. <o:p></o:p></span></div> <br /> <div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">While Facebook is among the most popular social media tools, it's not the only fish in the sea. A social media site like YouTube can also become handy. The site is quite valuable because professionals can film listings and then post them online. They can also post a link to their main site and get exposure for their services.</span></div> <br /> <div style="line-height: 115%; margin: 0in 0in 0pt; vertical-align: baseline;"> <span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ascii-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;">Need lead product solutions? iLeads delivers results that fits your needs! We are a lead solutions provider with lead generation covering Insurance, Lending, Real Estate, Direct Marketing, as well as Lead and Data Analytics. Contact <a href="http://www.ileads.com/"><span style="color: windowtext; text-decoration: none; text-underline: none;">iLeads</span></a> today!<o:p></o:p></span></div>

Using Social Media to Build Your Brand

A successful real estate agent has a lot on their plate. From managing clients’ expectations and listings to building a professional brand, it takes a lot to run a great real estate company. Among th…

Read more »