Are you looking to give your business website's content a boost? Here at iLeads.com, we think it makes good sense to look
at the old blog posts as a valuable resource rather than as something not
likely to see the light of day again. Old content can be a real goldmine of
ideas which can turbocharge your blog’s performance and reduce the stress of
periodically dishing out new content.
Some loyal readers might have missed a
blog post because it faded into obscurity behind more recent entries. It might
not occur to them to read back through older archives. Refurbishing your content and
republishing it will help you get past the content generation hassles and help
you reach the readers who might have missed past posts.
You obviously don’t want to update the
date and publish old posts as they are. Here are some suggestions for
maximizing value of existing content:
Update dated content: Say you’re working in an industry where algorithm
changes and new strategies are a way of life. Your popular one year old blog
post regarding industrial best practices might not be absolutely relevant
today.
You can go back to such posts, update
them according to the current scenario and then republish. It’s a win-win
because your audience gets great new content and you’ve not had to struggle
with a new idea.
Take the concept further: Adding a 'Part II'
to a blog is another great concept. You can include
additional information about the topic discussed and even express a change of
view if it’s happened. You can give a back reference to your earlier post or
create a separate post addressing
a fresh perspective.
When you link an old post to a
"Part II" post, you get traffic for both entries and your entire
readership benefits. To use one idea for multiple posts, you could consider
creating a neatly laid out guide with multiple chapters.
Create link roundups: Sharing old posts using link roundups is a
popular blogging technique. You can use this to showcase relevant, interesting,
or fun links from all over. This outreach tool allows you to connect with the owners
of other sites and your audience will perceive you as an industry expert.
Make sure don't lose your own traffic
to outside links. Including a section titled, "Posts You Might Have
Missed" at the bottom of the roundup can give your earlier posts some
deserving attention and keep people longer on your site.
Reference past posts on social media: Though this won’t add to your blog's content per se, it
can help you maximize value of already published content.
You could mark out a day of the week
to promote your blog content on your social channels. For example, you could
post something like a "Throwback Thursday" message regularly on your
social platforms to link to previous blog articles. This provides value to
social followers and prevents your profiles from appearing too
self-promotional.
Change your content formats: You can use various content formats for
getting maximum value out of articles already written. For example, an interesting
and well received blog post can be turned into a cool video. You could even put
together a handful of posts on related topics into a free e-book on your site. Or
you could share the e-book in exchange for signing up for a newsletter or sell
it for improving the site's bottom line.
Post a Comment